Apart from many positive aspects of digital advertising, there are clear insights that it provides, which were hardly provided by traditional advertising methods. When you advertise your brand on digital platform, every single happening gets recorded with clicks and engagements that are received as part of the audience response. When a digital campaign is run on any medium, the data obtained as the result is analyzed, which provides real time insights into how successful the campaign had been, and what all is required to improve further advertising strategies and campaigns. This helps in making informed decisions and improve on advertising activities. Thus, digital advertising is more about data driven advertising, and is considered and adopted as a smarter advertising technique by brands and businesses. Another great aspect of digital advertising is that it allows you to determine and reach to your relevant or targeted audience and gets you measurable results. You get to know about how effective your advertising strategies and campaigns have been, and how can you work on the deficient areas that have been keeping you off from getting the best of digital advertising.