Do You Know!
- 95% of Google’s revenue comes from Digital Advertising.
- 64% of people say they’ve been influenced to buy something by watching a video online.
- 52% of buying decisions can be traced back to Facebook.
- 51% of teens spend minimum three hours or even more on social networks, every day.
- $100 billion were spent on digital ad spending in the United States, in 2018.
- $49.5 billion were spent on digital ads in the United States, within the first half of 2018 only.
- $0.61 is the cost per click (CPC) on Facebook, on an average.
- 00% Lorem Ipsum is simply dummy text of the printing and typesetting industry.
WE TURN HEADS
WITH A POSITIVE LOOK!
Digital advertising is way beyond banner ads on newspapers and magazines, today. With the fast-evolving market, digital advertising has enabled businesses to fuel up their marketing tactics, which has led to their tremendous success. Tarika Technologies is a digital advertising agency in Baltimore, that does not focus just on click-through rates (CTR), getting the entire campaign system on auto mode. We rather dig deeper into understanding the customer behaviour, their psychology, and analyze the statistical data that we receive, based on that. We perform in-depth audits of all existing marketing efforts, the amount of difference they could make, and then upgrade campaigns, or build new, to target the audience in a better way.
We don’t follow a one-for-all approach. Our approach is custom tailored according to the current business performance and needs of our clients. Not only this, specific demographics, audience, intents and lot many factors are taken into consideration to create various strategies, following different approach every time.
WHAT ARE THE BENEFITS OF DIGITAL ADVERTISING?
IT’S ABOUT ENGAGING TO WIN!
-
Wider Reach -
Relevant Target Audience -
Improvement Engagement -
Offers Competitive Platform -
Based on Long-Term Strategy -
Measurable Results -
Value for Money Services -
Real-time Tracking
OUR DIGITAL ADVERTISING STRATEGY
Marketing
Analysis
ADVERTISING
PLAN
CAMPAIGN SETUP &
BUDGET ALLOCATION
LAUNCH
& MONITORING
ANALYZE
& OPTIMIZE
OUR DIGITAL ADVERTISING SERVICES
Search Advertising
Also known as search engine advertising, places online adverts on search results, for wider audience reach.
Display Advertising
As the name indicates, it displays texts, animation, images, etc. through banners or adverts on websites, social media pages or apps.
Social Media Advertising
Also known as social media targeting, it refers to the adverts on social media platforms that help increase conversions and sales.
Remarketing
It is about re-connecting with people previously interacted with, to convert them to customers.
Shopping Ads
The adverts on websites, presenting detailed information regarding specific products and services.
Video Advertising
Adverts with high impact videos aimed at conveying information easily, within a short span of time.
PAY PER CLICK ADVERTISING
It’s Not Simply the Game of Clicks!
PPC (Pay-Per-Click) is a type of online advertising, in which advertisers pay every time they receive a click from the user, on any of their online adverts. It is a faster avenue than content marketing and SEO which otherwise, take much longer to attract visitors to the website. It’s important to understand that PPC advertising isn’t simply the game of clicks. Apart from receiving the clicks, you also need to make sure that you provide enough calls to action (CTAs) for the visitor in the text itself. For the success of your PPC campaign, this would help reduce the cost of pay per click campaign.
PPC advertising provides enough opportunity for you to reach the target audience that were previously not reachable. It may get expensive if campaigns are not run properly.
ROLE OF PPC MARKETING
HOW DOES A PPC AGENCY WORK?
A PPC agency offers a complete range of PPC services, and designs solutions for advertising products and services. Tarika Technologies is a PPC marketing agency in Baltimore that maintains the traffic and click volume on websites with increased impressions. With increased click-through rate, we reduce the PPC spend considerably.
As a PPC marketing company in Baltimore, we follow a complete process that includes keyword analysis, posting adverts on various PPC channels, analysing the reports to find out most-used keywords while keeping a constant watch on PPC strategies and techniques implemented by competitors, so that the gaps left by them can be filled.
- AUDIENCE SELECTION We first determine the audience to be targeted on various platforms, where we will be posting our ad campaigns. Relevant audience selection is the key to success for campaigns.
- STRATEGY PLANNING It depends upon your business requirements, platforms and target audience. This helps us plan the right strategies accordingly, which are highly focused on goals.
- CREATIVE TEAM It takes lot of creativity of our expert team, to come up with effective strategies that when implemented the right way, get great results. Our team is our strength!
- CAMPAIGN ANALYSIS We go deep through the analytics received as outcomes of our campaigns. Accordingly, we optimize the strategies further to increase the effectiveness of your marketing efforts.
- AUDIENCE SELECTION
- STRATEGY PLANNING
- CREATIVE TEAM
- CAMPAIGN ANALYSIS
WHY TARIKA FOR
DIGITAL ADVERTISING SERVICES?
- ADVERTISING CONSULTING
- MARKET WATCH
- MAINTAINING TRANSPARENCY
- COST-EFFECTIVE SERVICE
- ADVERTISING CONSULTING We offer expert consultancy on advertising and related issues and challenges that are encountered while advertising your business.
- MARKET WATCH Keeping a close watch on the latest market trends and techniques, we stay updated by practicing them, and this helps us stay in pace with ever evolving market.
- MAINTAINING TRANSPARENCY That’s one of our core values that we ardently follow. We establish and maintain a transparent communication with our clients.
- COST-EFFECTIVE SERVICE We understand your honest investments and so do we try our best to provide you the solutions that cater to your business objectives.
ABOUT DIGITAL ADVERTISING SERVICES
Frequently Asked Questions (FAQs)
DIGITAL ADVERTISING SERVICES
Frequently Asked Questions (FAQs)What is Digital Advertising?
Digital Advertising refers to all the online promotional activities including advertisements, messages and banner ads posted through emails, social media, search engines by various channels.
Why do I need a digital advertising agency in the US for my business?
Through so many available digital advertising channels, you can any time, post your adverts. But that is not all! Apart from that, you also need to know about how, when, what and why should you post, so that your advert pays you well, in the end. All this requires a smart digital advertising strategy which should be created on the basis of your analysis on your target market and, of course all the platforms. To perform various analyses based on which you will implement changes for improvement, you will need a digital advertising agency.
Why should I consider Tarika Technologies for digital advertising?
Tarika Technologies is a full-service Digital Advertising agency, that focuses on driving business growth as a single goal through its exceptional pay-per-click management services by performing – Platform and Audience Selection, Advertising Strategy Planning, Advertisement Creative Development, Cutting Edge Campaign Analysis and Intelligent Advertising Consulting with all the hard work of its experienced & competent team.
What services does Tarika Technologies offer?
Services offered by Tarika Technologies are:
- Search Advertising
- Display Advertising
- Social Media Advertising
- Remarketing
- Shopping Ads
- Video Advertising
How much do you charge for Digital Advertising services?
Depending upon your company’s needs, requirements and your budget, we will offer you the services, which mostly vary project to project and client to client.
In how much time, can I expect good results?
It may take days, months or even a year for your business to show up on good ranks organically. We perform an in-depth analysis to determine the success of our digital advertising efforts on various channels, at various levels, and find out where are we losing the ground and how can we work up on that. Consistent digital advertising process starts showing results gradually.
What can digital advertising do for my business?
Digital advertising services can do for you all that you see your competitor achieving and feel anticipated about. Yes, if a business is doing really good, there are very likely the possibility that they have a strong source of digital advertising activities that has been working for them, for quite some time. A well planned and targeted advert may instantly get you the response, sales, and growth, you would have never even imagined – that’s the power of Digital Advertising!
Should I match my competitors' advertising?
Don’t worry, we will do that for you, once you give us the opportunity to serve you with our digital advertising services. You too, can keep an eye on your competitors’ digital advertising efforts – the adverts that they post on various platforms. This will give you an insight into their online advertising strategies. But make sure you do not copy them, and come up with rather better.
How can your services help a start-up company?
Whether you are a start-up or an established business, we offer you all that you would need to get your business, a significant boost. We would first devise a business plan and digital advertising strategy that will guide our actions starting from all the creative work to running and analyzing the campaigns.
What is PPC Advertising? How does it work?
PPC (Pay-Per-Click) advertising is a model of digital advertising, which requires advertisers to pay every time they get a click from the user on any of their online adverts. It involves a complete process that requires keyword analysis, posting adverts on PPC channels, monitoring reports to determine the keywords that are mostly used, keeping a constant eye on tactics and strategies applied by competitors, and optimizing the expenditure on adverts by filtering out the irrelevant users who are unlikely to convert.