Digital marketing is limited to a specific categorization. It is a concept of a broad range of categories, encompassing SEO/Search Engine Optimization, Social Media, Search Engine Marketing, Content Marketing, Email Marketing, Online Reputation Management, etc. Each of the given categories serves your digital marketing purpose with specific results, such as boosted traffic, improved engagement rates, higher SERPs, brand awareness, more leads & conversions.
A digital marketing funnel is a process grouped into different stages, to which the ultimate purpose is to turn inbound web traffic into customers. Among numerous marketing funnels, some exclusive stages of a profitable digital marketing funnel are – exposure (boosting brand awareness), discovery (turning inbound traffic to sales), consideration (addressing queries of the “engaged” traffic), conversion (helping customers complete a buying process), customer relationship (nurturing long-term customer relationship), retention (retaining the customers).
Google is an undisputed champion in terms of its highest search engine marketing share in the world today. In the UK alone, its marketing share goes over 90% of all the regular search traffic to websites. This is the reason why the major efforts of our website optimization target Google. However, we also employ certain tactics for optimizing sites which offer a tailor-made solution to those search engines dominant in a particular country. This would help our clients from that location to get the best local search engine results for their business.
Search Engine Optimization (SEO) is the cost-effective way of digital marketing. SEO generates long-term traffic growth for your business, though a lot of patience is required, as traffic and engagements don’t happen overnight. Other digital marketing activities, you can perform for your business are; PPC, content marketing, video marketing, and email marketing. However, opting for a comprehensive digital marketing package from a top digital marketing agency in Rockville would be an intelligent business decision for a holistic, powerful, and long-lasting success of your business.
We are a number 1 digital marketing company in Rockville, trusted by our core values and deep-seated proclivity toward mission-critical solutions that we offer to our clients coming from any business strength and size. We are not here to compete with others in a futile pursuit of glory or adulations, but to attain trust and long-term association with our esteemed clients, by helping them with our results-driven, high-quality, and competitively-affordable digital marketing service solutions, in every stage of their business engagement with us.
Though the main motive of website optimization is to rank well in Google. Relating this simply with money would be unwise, considering, you can’t bribe Google. Of course, you need a good marketing budget while working on SEO; however, the likelihood of receiving poor results always lingers. There are several factors responsible for a website’s ranking, like quality content which empowers the domain authority, improves brand reputation, and creates a consistent traffic. Success in digital marketing is an outcome of wise application of marketing techniques, something we can help you with, in a better way.
We don’t, as gaining success in digital marketing must adhere to numerous variables. Take, for instance, SEO. This is one of the variables which can’t guarantee a consistently higher SERP of your site, due to the involvement of Google’s algorithms and their frequent updates. All we can ensure is a successful track record of your business performance across different web platforms. Rest assured, we keep innovating, unless you are happy with the results!
PPC (pay-per-click) is a paid advertising model, to which you pay after someone has clicked on your ads. This term is mostly associated with Google AdWords, but can also be referred, as an advertising model, to other platforms, like Bing advertising, Facebook advertising, and so on. The purpose of this advertising model is to buy web traffic to a destination web page.
A buyer persona is a perception held by your prospective customers about problems and their relevant solutions you provide as a brand. There are various factors, like specific attitudes, criteria, and pain points, which drive a customer to choose a brand.
B2B (Business-to-Business) is a marketing model, to which a business conducts a commerce transaction of its products or services to other businesses. B2C (Business-to-Consumer) refers to when a business sells its products or services to individual consumers. Every facet of digital marketing can be applied to both types of business models. However, the strategy either of them applies is different.