PPC or Pay-Per-Click advertising is about advertising through search engines. The digital advertising method requires advertisers to pay every time any user clicks on the advertisement posted by them. The most common type, paid search advertisements get listed in front of the user who searches for anything on search engines. They either may be looking for services or products to buy, and when enter the keywords, the associated advertisements get displayed right on top of the search results. Pay per click advertisements require advertisers to pay only when the user clicks on these advertisements. PPC advertising fetches results quite faster than other forms of digital marketing, content marketing and SEO. To make the PPC advertisements impactful, there should be calls to action (CTAs) that stimulate the user to click. The more the clicks, the better can cost of the campaign be reduced. So it is important that the campaigns are designed properly. This involves keyword determining and analysis, strategy designing, ad postings on different digital channels, monitoring the results, and improving the strategies further.