Branding is not just about getting a random name and logo on your product, packaging and business cards. It is much more than that. It is about connecting with people, in a way that they instantly relate the name and its logo with your products, services, and your signature style that can be expected from no one else.
Brand marketing helps people develop an opinion and judge about you through your brand’s name, logo, content and design. It makes people trust and buy the brand, thus leads to conversion. Brand marketing requires lots of marketing efforts which enable your brand to stand out among your competitors.
Developing business identity which includes designing the corporate logo, corporate website, corporate brochure, etc.
Performing market analysis to create brand identity and architecture and establish brand communication.
This includes naming the product and service, creating logo & packaging, preparing an advertise strategy, concepts and design.
We create digital engagement framework, and perform social media marketing, search engine optimization, search engine marketing, online reputation management and content marketing.
This involves media research, performing a competitive analysis, media segmentation, audience delivery analysis and media optimization.
We perform website audit, create static & dynamic websites, eCommerce websites, web applications, mobile applications, user interface design for better user experience.
Yeah, we mean it! As a brand marketing company, we will help you discover your identity, determine your brand’s position and promote your brand. But in real sense, your customers will be taking the word further to the crowd. They keep evaluating and building ideas about your products and services in their minds, keep them in their memory, to present them to a wider consumer spread, and that builds your brand. In fact, your brand is perceived better, being talk of the town. Marketers may be misunderstood, but customers are not!
You cannot create an image of your brand according to your wish. You can simply position your brand so that it is perceived the way you want. To be able to create a positive brand image, it is vital to consider brand positioning and create a positioning strategy that really works.
That’s where brand positioning comes into play! It is important for businesses and marketers to consider the most important part of brand marketing. What is Positioning? It is about placing or positioning your brand in a way that it fits in well for further exposure. Let’s say, you come up with a variety of peanut butter, which is not liked by your friends and colleagues, but is otherwise loved among the larger group that’s health-conscious. So that means, you need to position your brand in a way that it reaches the target audience.
Brand Positioning therefore, may seem like avertable, but can just not be avoided. It is about enabling your business to create a specific place in people’s minds and therefore, stand out in their vision, so that it gets the right amount of attention it deserves.
Definitely! Even if you are gifted with a strong customer base, you need to have a strong brand to grow that customer base, and reassure your existing customers at the same time. Enticing potential new customers and ensuring they join your customers’ list, eventually helps your business grow.
Brand is the name that puts forth your product or service to the consumers in a way that they remember them. It presents distinguished features of the product, that help you stand out from others. A brand includes name, logo, a signature style and a slogan. It represents all the attributes about your product or service, which build an image in the consumer’s mind.
It all depends upon the product or service type, that needs to be marketed at a particular point of time, the state of industry to which it belongs, your current position and expectations. Time may vary in positioning the brand which involves determining the target audience. It also depends upon where we start from. In case, we have to work from scratch, it may take more time.
We work for a variety of industries from IT, automotive, hospitality, healthcare, education, etc. We love taking up new challenges and excelling in them!
Yes, in case you wish for a new identity for your brand, and start afresh, we provide right solutions for the purpose.
Brand positioning refers to the activity of creating a brand in such a way that it occupies a distinct space in the minds of target customers. It involves identification and determination of the distinct attribute of the brand which makes it unique. Positioning helps in developing opinions of the customers, and thereby keeps you apart from your competitors.
The branding process is all about your business, and involves understanding the current position of a particular brand or business, and determining all that needs to be done, to take it to the next level. This includes preparing a strategy and its implementation.
Our goal is to create a brand value for your business that pays. We are focused on growing your business by creating or expanding your customer base and a unique identity that travels through the times, and stays unhindered by changing trends.
It is not mandatory to have a logo for the brand to grow, you may run your brand simply through the name also. But then, the name will require a look that catches attention and is capable of staying in the memory. So why not logo? It’s worth getting a designer to create a well-thought about identity through the logo.
Tarika Technologies performs an in-depth analysis of every case, to come up with custom branding solutions paying attention to each and every detail, through a strategy designed for success at affordable price. We own a team of experienced specialists who utilize their expertise and knowledge base to deliver the best.