Top 5 Burning Social Media Marketing Trends During COVID
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The Corona pandemic has jolted the entire world, affecting various industries and sectors. The trends have been changing rapidly in all these sectors. The world of social media is also not untouched, and is witnessing sea changes in the trends. A lot new is getting curried in this social world owing to various changes in social media marketing trends. The social media marketers and brand influencers, who have been designing strategies to engage the audience, though a lot depends upon the industry-type. The travel and hotel industry have been hit really hard. In fact, the most interesting fact reveals that the brands belonging to the industries that are hit worst, have got more active in promoting themselves on social media, especially on Facebook and Instagram.
Among the social media channels, almost all of them, especially Facebook, Instagram, and Twitter are riding on the plank taking an upward turn, creating even more buzz. The social media trends and statistics for business are changing considerably. The effects of social media trends will be seen on how the businesses will be carrying on their social activities.
According to eMarketer, there is a 70% increase in the usage of Facebook app, as people want to be entertained, connected, and stay informed while living in isolation, in their homes.
It is quite clear that Corona is going to stay, and so the changing trends.
Let’s uncloak some burning social media marketing trends today that you must be implementing by now!
Understand Your Audience’s State of Mind
This is the first step towards looking for sensible social media marketing services, which is the need of this hour. In normal times, you must not have really tried to understand your audience, except for their age, interest areas, and demographics. At this time, they surely must be feeling differently, being what they have not been earlier. You ought to know their present state of mind, their latest preferences which certainly must have changed, and so the same strategies may not really work upon them. The buyer inside them must have taken a back seat, and they rather be looking for something that simply engages them, as they maintain social distancing norms staying away from their friends.
Respond to their comments on your posts, interact with them as this is the time to not sell to them, but to build a nice relation with them.
You surely must have been quite creative with your posts and campaigns, but now is the time, you need to really take it to the next level. Yes, your audience is right there, spending much more time than ever, on understanding social media trends during pandemic, and applying them.
They may not be looking to purchase, but to engage in the posts that interest them.
Right from making Dalgona Coffee, and indulging into baking activities, to participating in online dance competitions, and what not, their preferences have been changing glacially.
They may be interested in what they may not have engaged before, and may even get in a mood to get deeper into what interests them. So, you ought to be more creative with your posts now, keeping aside your objective to market or sell your brand.
“Time is Money”
The notion can very well, be applied here as the engagement is also a kind of deal, wherein you buy the time of your audience!
Focus Least on ROI, More on Engagement Metrics
Till now, you must have focused on selling and ROI. But now is the time, when you need to shift your focus to other significant factors as people may not be really in a mood to buy. The factors to be considered should be the engagement rates including clicks received, likes, shares, comments, etc. The success of social media posts and campaigns should be measured by these metrics now, and not by how much you sell. With economy in distress, the purchasing capacity may her certainly gone down. You can utilize this time in building and strengthening relationship with your prospects and customers, respectively.
At least attain a position that places you on top of the resources for them, when they get ready to pick their wallets!
You never know, these simple activities may get you great insights for your future courses of action.
Revisit Past Campaigns & Improve
This is the time, also to go back to the past, and analyze your previous campaigns and other activities that may not have worked really well at that time. You can find out the pitfalls that led to their underperformance, and can improve on them, to implement them again. The best part about indulging into this activity is, that you get the frame ready, and just need to make changes in it; so, this saves a great deal of time and effort in creating a new one.
In fact, you will be measuring their success on new metrics, owing to the new objectives led by the present time. So, what you may have considered as failure at that time, may actually be the measure of success today.
Innovate Your Strategy with New Experiments
There might be many other things that you may not have understood or tried. This is the time to dig into them and come up some Eurekas for your strategy!
Social media platforms are loaded with numerous features, and most of the marketers tend to use just a part or even a fraction of them. Trying out the features, at least the ones which you think may work for you, can be great for you. You can also learn about your audience’s reaction to them.
Apart from this, you can create some nice videos and infographics, showcasing your products and service offerings, and can engage your audience. Videos also add credibility to the brand.
We create smart videos! To know about them, click here
The video may be a stop-motion video, may contain testimonials, be a parody, or even show how your product is made. You can also come up with DIYs using your product or tips, as that’s very much in trend today.
All these activities may not fetch you direct sales or customers, but by exploring new means, you can at least, open the gateway to new opportunities by the time the normalcy resumes.
The present time is loaded with uncertainties, you never know what’s there in store next. But one thing is sure, and that indicates that the virus is here to stay and we need to learn to live with it. Right from considering your mask as an essential part of your attire, to following these new social media trends, we need to mould ourselves in every aspect, be it personal, emotional, and professional.
Social Media Marketing Services by Tarika Technologies
Tarika Technologies follows latest trends and techniques to provide social media marketing services to enhance the online business presence on social platforms. As the leading social media marketing agency, we keep a constant tab on the current scenario led by the pandemic, and create innovative strategies to utilize this time in developing unique brand identities.
Joe leads the company’s strategy development and team building processes to formulate and enact the mission and goals. His strategic decisions involve the commitment of various resources for the fulfilment of goals and purposes of the organization, with a positive impact on its various aspects of growth.
With over 30 years of leadership experience, Joe has lead transformation projects, new business ventures, and execution of change management strategies.
In his previous role in C/C Financial Corp, a start-up financial technology business, Joe served as President & CEO. The start-up was scaled up and acquired by a large publicly traded company.
Joe started PeakFormance Leadership Consulting, a leadership and strategy advisory firm that specializes in helping busy executives develop high-performing team and organizations. His experience and proven strategies have helped him lead organization development projects with Fortune 500 companies as well as small to medium size start-ups.
With a strong passion for leadership, Joe has demonstrated the ability to develop cohesive teams, aligned and collaborative teams that achieve extraordinary results. Joe’s passion for leadership and team-building and vast experience enable him to connect with executive leaders and partner with them to improve performance.
Joe holds a bachelor’s degree in Business Administration from Minnesota State University, and an MBA in Organization Leadership from Walden University. He enjoys spending time traveling, golfing and training for Ironman triathlon competitions.
WILLIAM ANSAH
Head of Africa Operations, Tarika Group
20+ years of professional experience
William Yaw Ansah, Chairman, and CEO, Origin8 Limited in Ghana is an accomplished executive with experience spanning multiple sectors – Publishing, International NGOs, Education, Consultancy, and more.
Most recently, William was appointed as Course Manual Author Monitor for Chartered Institute of Marketing, Ghana. He was also appointed as a Member of the Management Committee, School of Arts, University of Ghana. He is also a Member of the Institute of Directors Ghana, an Accredited Member of the Institute of Public Relations, and a member of the Chartered Institute of Marketers, U.K
Over the years, he has been a mentor and advisor to a number of new ventures in Ghana and has trained several organizations such as SSNIT, Ghana Revenue Authority, Ghana Water Company Limited, National Entrepreneurship and Innovation Programme among others.
William has authored a number of books such as Simple English for Senior High Schools in Ghana, Simple English books for Primary Schools in Ghana, and Simple English books for kindergarten, among others.
William received his Master’s degree in Global Marketing from the University of Liverpool, the U.K, and a Bachelor’s degree in Liberal Arts from the University of Ghana, Ghana. He started his career in Ghana as an Instructor, Consultant, and later management member of Afram Publications, Sahabia Publications, Comland Ghana, Origin8 Limited to mention a few.
SACHIN AGRAWAL
Founder & CEO, Tarika Group
20+ years of professional experience
Sachin has over twenty years of experience managing innovation and development of solutions and optimizing complex business processes; Business & Technology Architecture and Integrations. His proficient leadership and exceptional communication skills, technical expertise, combined with industry experience have delivered extraordinary results for his firm and clients.
Sachin instituted Tarika Technologies to support businesses by implementing a strong process-oriented system and the virtual CIO model, managing a team of offshore and onsite professionals. He performs complete business and technology assessment, advises on Enterprise Architecture and provides solutions for mid to large companies, globally. Under his leadership, Tarika Technologies has acquired several key accounts, providing Enterprise Solutions, Infrastructure Solutions (PaaS, IaaS, SaaS), Software & Web Solutions and Mobile Applications.
In addition, Tarika Technologies provides technology and communications infrastructure set up and has successfully launched several products in the ERP, Communication, Entertainment & Media domains. Today, Tarika stands as a global company with presence in America, Asia, and Africa.
Sachin is the CIO to a leading firm in Bethesda, Maryland USA that provides acquisition support services; and technical advisor to the Crisis Center Hotline located in the state of Maryland in the United States. During his career, he also served as Director of Information Technology at a prestigious infrastructure management firm in the DC area providing IT consulting, infrastructure design and enterprise solutions for small to large corporations all around the mid-Atlantic region, as well as governmental organizations. His innovation in business process has led to a patent with the United States Patent and Trademark Offices for one of his clients.
Sachin’s keen interest in International business has formed key alliances and relationships worldwide apart from just Technology. In recent times, he has partnered with Origin8 Limited, a leading PR & Advertisement firm located in Ghana, extending all the products and services offered by Tarika to the African region. As an integral part of this partnership, Origin8 will be heading the sales and marketing of EBIMS AirWatch in the West African market; a cloud-based ERP solution by Tarika, supporting the needs in the Media industry providing real time strategic planning, monitoring, management of operations, automation of collections and complete digitization of payments through integrations to local payment gateways. He is also the Chief Technology Advisor for Origin8 Limited, driving advanced digital solutions for clients in Ghana; and introducing customized ERP for businesses across West Africa.
His keen interest in international business has formed key alliances and relationships worldwide in areas aside technology. Other areas of his expertise include managing and streamlining business processes, vertically independent Enterprise Architecture, Infrastructure Management, IaaS, PaaS, SaaS, high-level network and systems architecture, design and development capabilities of secure distributed applications for both private as well as governmental organizations.
Sachin holds a Master of Science in Information Architecture with highest honors; a Bachelor’s degree in Electrical Engineering and Associates in Computer Engineering Technology from Capitol Technology University in Maryland, USA. In his leisure, Mr. Agrawal enjoys playing musical instruments and practices Haidong Gumdo, the Korean swordsmanship, as a senior martial arts practitioner. His personal blog can be found at www.sachinagrawal.com.
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