
May 22, 2020 Category:
Digital Marketing
The mobile apps are pretty high on use, owing to the advent of smartphones that continue to penetrate everyone’s life at a rapid pace.
Source: Statista
Every day, on an average, an American spends 5 hours on mobile phone. Yeah this long! What do you think, they must be doing most of the screen time?
Flurry Analytics reports that 90% of mobile time is spent on apps.
Source: Flurry Analytics
No wonder, the mobile app industry is thriving like none other!
Definitely, this is a great achievement for app developers, and comes to as a challenge for those planning to develop an app. Yes, becoming a part of already a burgeoning industry can quite be promising for aspiring mobile app developers. But it is no cake walk, definitely not like opening a restaurant where you have foodies around! This is the fiercely competitive app market.
Do you know, 2.8 million apps are available on the Google Play Store!
There are already billions of apps getting developed every year, they cannot make it without achieving enough downloads.
So, even before you start designing one, you need to perform your own research, to determine the trends that need be followed, to create smart and performing apps.
Even for pizzas, people like custom toppings!
The present time is about custom likings and requirements that needs to be catered with tailor-made solutions. The same trend is being followed in mobile app development as well. The mobile app personalization in terms of user experience, is soon to be the trend. The role of Artificial Intelligence in assessing the requirements, will also be trending soon.
The flexibility of viewing the app, both in portrait and landscape formats, enables the users to get the maximum visibility, the way they wish for greater satisfaction. The better user experience makes them use the application more and more.
Numerous apps are downloaded and accessed by single user on a daily basis, which makes it really cumbersome for them to memorize all the passwords or even note them down somewhere. Therefore, to reduce this unnecessary botheration, the password-free mobile apps are getting in trend. There are many other ways to login to these apps with facial or fingerprint recognition.
The larger display screens in mobile phones make it obvious for the users to prefer and expect image-based display. The designers need to present image-based navigation, that will get them rid of the large menu systems. Obviously, the user experience will be enhanced with interesting and colorful images and icons.
Experimenting with various illustration types in the mobile apps is sure to render the app with an emotional value, the users will connect with. The coming years will soon be witnessing various illustrations adorning these apps and adding to their capacity to engage the users better.
We say it better than texting!
The immense popularity of personal assistants like Siri, Alexa, or Google Assistant, indicates the growing trend of voice commands, and that applies to mobile apps too! Owing to the precision with which the voice commands offer a great user experience, in minimum time possible, the voice-enabled apps will quite be prevalent to make the lives easy.
The inclusion of animated actions in the apps offers better user experience, as that not only makes the interaction more interesting, but also adds brand value to them. Animation offers branding with an exclusive ability of story-telling, and certainly spices up the experience enriching with movie-like presentation.
Whether it is a website or an app, the fun element helps in inciting people and gets them engaged to them. This will be done more through animation that not only excites the user, but also makes it easier for them to use the app.
The growing need to add the new dimension to the mobile app designs is indicating at the need of Gradient 2.0 inclusion in mobile app design scenario. The range of vibrant shades promises to add depth to the app design and get it a more attractive look. Despite the growing trend of minimalistic designs and simplicity, this trend is expected to land on to the mobile app designing landscape.
The dark or dim-light base will also be a part of mobile app UI, as that benefits in two ways – saves the battery, and at the same time does not stress the eyes. The bright surfaces using the light pixels cause batteries to drain much faster, and stress the eyes as well. The dark base renders the glamorous look to the surface, and so is liked by many choosy ones out there!
According to Statista, about 25% of total mobile apps are gaming apps. The gaming mobile apps are already using the 3D elements to provide realistic experiences. Now, even in the regular non-gaming apps, the 3D and Faux-3D elements will be added, to simply add life-like experience to the users.
When it comes to providing the meaningful user experience, content is what becomes the focus of mobile app designers. Content makes the design functional and easy to understand for the users. Please note, the content here, does not mean just for marketing or copy writing, it is for better readability and understanding, which makes the app design highly responsive.
The technology of Augmented Reality (AR) and Virtual Reality (VR) is being integrated in various technological innovations. These technologies add a great appeal to wherever they are applied, with their fictional components. They soon will be the trend in mobile app designing as well, to offer better UI/UX.
The chatbot enabled mobile app development is soon to get a grip among app designers. The chatbots with improved capabilities will be in trend for enhanced user experience. The capability of handling queries in various language semantics, emotional diversity, understanding of complex language structures will surely contribute to the UX. Apart from this, the designers will be required to offer the users with free-flow interaction means.
The larger display screens of present-day mobile phones have completely replaced the small ones with another part of the device meant just to hold the phone with buttons. Today, the phones more space for display screens present more content, however, they come with their own set of issues like distancing the navigation and interactive elements from the thumb’s reach.
Understanding the issue, most of the apps are positioning the navigation bars right at the bottom of the screen, close to the finger’s reach. The feature is becoming an industry trend to be followed by the app designers.
Gone are the days of mobile phone devices with buttons that were pressed for every single command. Today the digital buttons serve the purpose through swipes. With more screen space, the designers can present more content and data that is relevant.
The trend led by the smartphones like Android and iOS with curved corners, calls for the need of designing the app to present the same rounded look and feel. The trend is to enhance the user experience.
The dependency of the design on the device will not be there anymore, in mobile app designing. The reason behind this trend is the usage of multiple devices by the single user, at a time. So, considering mobile app designing for mobiles and desktops won’t help. Designing will be based and focused more on seamless user experience.
According to the major principle followed by the Internet Society, the “Internet is for Everyone”. Whether it is about education, travel, or even about suing a mobile app, accessibility for the disabled, is one of the major factors considered in designing. Designers need to develop the right attitude for inclusive designing, to develop mobile apps, according to the requirements of disabled people. The factors like color combinations, easy navigation, highly responsive design, and the ability to capture gestures, will be the approach to be followed by designers.
If the inclusiveness or accessibility of the app is not considered, the designers will not be able to reach about 15% of the total users.
There are many open-source toolkits available that are used to create hybrid applications for high-end functionality. They will soon be used to develop the mobile apps for iOS/Android phones and tablets.
The more the consistency, the better will be the user experience. Keeping all the parameters on the same platform, ensures evenness across the entire mobile app. Therefore, it is important to make sure that every feature can be used in almost the same number of clicks, right from the time the user logins.
It is good to keep a track of, and follow latest trends in technology, and to implement them in mobile app designing, to keep updating them to create better versions. Alongside, the regular testing of the app will also be performed, to know the value-add it is offering. A UX auditor will test the app, and be giving their feedback, to improve the better on various standpoints. This is certainly going to formulate an app offering more engagements, and better user experience.
Know about the benefits of mobile app development.
With the sole intention of expert and experienced team of mobile app designers, Tarika Technologies is committed to offer value to the users through the mobile apps with better user experience, to make their lives easier.
In current scenario, there are over 2.8 million applications on Google Play Store of Google, and about 2.2 million applications on the App Store of Apple Inc.
We create astounding custom designs to cater to the need of individual apps, following latest trends in mobile app designing, and implementing best practices to ensure these apps perform. We combine our expertise with research that allows us to create smart and effective mobile app designs for our clients, whether they are small companies, start-ups, or big enterprises.
Tarika coverts unique business ideas and concepts to reality, by including them in the strategy first, and then implementing them in the mobile app designing process. During this course, we perform market research and design the strategy accordingly.
We first determine the required features, navigation flow, functions, and the complete layouts of mobile app other mobile app design elements under information architecture.
After giving a roadmap to the concept, we take it from the drawing board to a model, that helps us to visualize how is it actually going to be. We develop the app prototype to ensure a strong foundation, on which the entire app creation will rest. Not only this, we also determine the future upgrades to enhance the user experience.
To make sure, we deliver efficient mobile app solutions, we get our mobile apps audited by our UX experts, who fix issues that come in the way. They provide feedback from the users, implementing which we improve our app performance. This way we help our clients achieve their business goals and scale growth.
Tarika Technology shapes your ideas to reality, and ensures you get value for your money, data security, pleasant user experience, brand building, engagements, and a name to remember.
Lamuel Datoru Biambo is a dynamic and results-driven leader with over a decade of experience in business development, human resources, facility management, IT and media services consulting.
A techy in online radio setup and production, Lamuel has successfully setup a couple of online radios (personal, community and commercial) and still counting.
As the CEO/CTO of LifeSERV Integrated Services Limited, he managed multiple departments and successfully serviced as a subcontractor for Julius Berger Nigeria Ltd as a Contract IT Manager, Head of IT Support Unit, Media & Events Manager.
Prior to this role, Lamuel served as Group Head of Accounts at Tolobs Marine Services Limited, an oil servicing company where he sourced for clients, liaised with local and international clients to ensure smooth operations, and prepared PDAs/invoices for proposed jobs, as well as liaised with finance departments of local/international organizations and other financial stakeholders.
Lamuel’s expertise extends beyond business management and administration to web development, cinematography, creative writing, and oil and agro consulting. He has developed and managed over 300 websites, administered training to top executives and staff of organizations, and provided ICT consultancy and research.
A hardworking, proactive, and trustworthy individual, Lamuel is a reliable problem-solver with excellent interpersonal skills and the ability to work effectively in a team. He is fluent in English, his local language Kirike, and elementary French. He has a personal interest in tennis, basketball, soccer, scrabble, music, and cooking. He is happily married with children who loves his cooking skills and every fun moment spent with them.
20+ years of professional experience
William Yaw Ansah, Chairman, and CEO, Origin8 Limited in Ghana is an accomplished executive with experience spanning multiple sectors – Publishing, International NGOs, Education, Consultancy, and more.
Most recently, William was appointed as Course Manual Author Monitor for Chartered Institute of Marketing, Ghana. He was also appointed as a Member of the Management Committee, School of Arts, University of Ghana. He is also a Member of the Institute of Directors Ghana, an Accredited Member of the Institute of Public Relations, and a member of the Chartered Institute of Marketers, U.K
Over the years, he has been a mentor and advisor to a number of new ventures in Ghana and has trained several organizations such as SSNIT, Ghana Revenue Authority, Ghana Water Company Limited, National Entrepreneurship and Innovation Programme among others.
William has authored a number of books such as Simple English for Senior High Schools in Ghana, Simple English books for Primary Schools in Ghana, and Simple English books for kindergarten, among others.
William received his Master’s degree in Global Marketing from the University of Liverpool, the U.K, and a Bachelor’s degree in Liberal Arts from the University of Ghana, Ghana. He started his career in Ghana as an Instructor, Consultant, and later management member of Afram Publications, Sahabia Publications, Comland Ghana, Origin8 Limited to mention a few.
30+ years of leadership experience
Joe leads the company’s strategy development and team building processes to formulate and enact the mission and goals. His strategic decisions involve the commitment of various resources for the fulfilment of goals and purposes of the organization, with a positive impact on its various aspects of growth.
With over 30 years of leadership experience, Joe has lead transformation projects, new business ventures, and execution of change management strategies.
In his previous role in C/C Financial Corp, a start-up financial technology business, Joe served as President & CEO. The start-up was scaled up and acquired by a large publicly traded company.
Joe started PeakFormance Leadership Consulting, a leadership and strategy advisory firm that specializes in helping busy executives develop high-performing team and organizations. His experience and proven strategies have helped him lead organization development projects with Fortune 500 companies as well as small to medium size start-ups.
With a strong passion for leadership, Joe has demonstrated the ability to develop cohesive teams, aligned and collaborative teams that achieve extraordinary results. Joe’s passion for leadership and team-building and vast experience enable him to connect with executive leaders and partner with them to improve performance.
Joe holds a bachelor’s degree in Business Administration from Minnesota State University, and an MBA in Organization Leadership from Walden University. He enjoys spending time traveling, golfing and training for Ironman triathlon competitions.
20+ years of professional experience
Sachin has over twenty years of experience managing innovation and development of solutions and optimizing complex business processes; Business & Technology Architecture and Integrations. His proficient leadership and exceptional communication skills, technical expertise, combined with industry experience have delivered extraordinary results for his firm and clients.
Sachin instituted Tarika Technologies to support businesses by implementing a strong process-oriented system and the virtual CIO model, managing a team of offshore and onsite professionals. He performs complete business and technology assessment, advises on Enterprise Architecture and provides solutions for mid to large companies, globally. Under his leadership, Tarika Technologies has acquired several key accounts, providing Enterprise Solutions, Infrastructure Solutions (PaaS, IaaS, SaaS), Software & Web Solutions and Mobile Applications.
In addition, Tarika Technologies provides technology and communications infrastructure set up and has successfully launched several products in the ERP, Communication, Entertainment & Media domains. Today, Tarika stands as a global company with presence in America, Asia, and Africa.
Sachin is the CIO to a leading firm in Bethesda, Maryland USA that provides acquisition support services; and technical advisor to the Crisis Center Hotline located in the state of Maryland in the United States. During his career, he also served as Director of Information Technology at a prestigious infrastructure management firm in the DC area providing IT consulting, infrastructure design and enterprise solutions for small to large corporations all around the mid-Atlantic region, as well as governmental organizations. His innovation in business process has led to a patent with the United States Patent and Trademark Offices for one of his clients.
Sachin’s keen interest in International business has formed key alliances and relationships worldwide apart from just Technology. In recent times, he has partnered with Origin8 Limited, a leading PR & Advertisement firm located in Ghana, extending all the products and services offered by Tarika to the African region. As an integral part of this partnership, Origin8 will be heading the sales and marketing of EBIMS AirWatch in the West African market; a cloud-based ERP solution by Tarika, supporting the needs in the Media industry providing real time strategic planning, monitoring, management of operations, automation of collections and complete digitization of payments through integrations to local payment gateways. He is also the Chief Technology Advisor for Origin8 Limited, driving advanced digital solutions for clients in Ghana; and introducing customized ERP for businesses across West Africa.
His keen interest in international business has formed key alliances and relationships worldwide in areas aside technology. Other areas of his expertise include managing and streamlining business processes, vertically independent Enterprise Architecture, Infrastructure Management, IaaS, PaaS, SaaS, high-level network and systems architecture, design and development capabilities of secure distributed applications for both private as well as governmental organizations.
Sachin holds a Master of Science in Information Architecture with highest honors; a Bachelor’s degree in Electrical Engineering and Associates in Computer Engineering Technology from Capitol Technology University in Maryland, USA. In his leisure, Mr. Agrawal enjoys playing musical instruments and practices Haidong Gumdo, the Korean swordsmanship, as a senior martial arts practitioner. His personal blog can be found at www.sachinagrawal.com.