Nov 28, 2019 Category:
Social Media Marketing
So here comes a new set of social media trends!
Over the decade, the rise of social media has been explosive. It’s evolving at a quick pace.
Every year new social media trends are popping up. Undoubtedly, social media powers digital marketing scenario.
Today, social media has become an innate part of everyone’s routine. People are involved more in their mobile phones instead of watching television, meeting new people or seeking billboards. Being active on social media has now become a necessity for everyone.
As a business owner or a marketer, you may not want to miss it’s benefits. Thus, to stay ahead of the curve, you need to fuel up your social media marketing strategy, by adapting the latest social media marketing trends.
Staying up-to-date with the latest social media trends helps you shape up your marketing strategy to get better and favourable outcomes.
Let’s take a look at the top 10 social media trends in 2020, that you should keep on your radar, to make your marketing strategy more fruitful and effective:
From the past many years, data privacy has been the prime concern on all social media channels.
This may be shocking, but the reason behind this is the user itself!
Let’s consider an example of Facebook. To access Facebook, the user needs to fill out some basic information about him or her including email id, mobile number, date of birth, interests and much more. As the user keeps entering all information, several prompts keep coming up requiring more information like education, marital status, hometown, present location and more.
Unfortunately, all this data collected stays vulnerable and may accessed by data hackers anytime!
Despite that, people don’t bother and use these social platforms ardently without following any security settings.
It’s high-time they understand that anything is expected out of this, we are living in a digital age of instant exposure!
Social media incidents accounted for over 56% of the 4.5 billion data records compromised worldwide in the first half of 2018. (source: Thales)
Considering the valid concern, the security on social media platforms will be stringent in 2020, with certain changes in privacy policies. People need to understand the importance of maintaining privacy in a much better way. Thus, social media networks may tighten their norms and policies in the upcoming year.
With enhanced regulation as proactive efforts from major social media channels towards data security, social media will be a trustworthy marketing partner for businesses and brands.
Ephemeral content is something that is only accessible for a brief period and evanesces afterwards.
You may be aware of stories on Instagram, Facebook or Snapchat. These stories are the perfect example of ephemeral content.
These days, people want to engage with more and more with content but for a shorter span. That’s the reason behind the popularity of these stories, that stay there just for 24 hours and then vanish. These are engaging, short and compelling in a way that a user can spend hours rolling through one story after another. Apart from this, ephemeral content has the FOMO which means Fear of Missing out, and this arouses users to take action faster.
Do you know, according to this recent report by Hootsuite, 64% of marketers either already have integrating Instagram Stories into their strategies or they are planning to.
In 2020, this will become more popular, thus it’s high time to jump in the bandwagon.
People love watching videos instead of reading blogs. Students like to learn by watching videos instead of reading books.
That’s what makes YouTube the second largest search engine in the world.
Videos are an adaptable and engaging type of content that is easy to share across multiple platforms. People like them because they are easy to understand, engaging and entertaining. The major social media platforms such as Facebook and Instagram are pushing hard for videos. This is where professional video production services come into significance!
A study by Cisco says that by 2020, 75% of the mobile traffic will be video.
Well, now you may know what type of content you should create on social media right?
Instagram and Facebook are the two largest social media networks. Any changes executed here can change the entire social media landscape.
In 2020, there is a possibility of a dramatic shift in both these major social platforms. There’s a possibility of removing the ‘like’ counter for published posts.
Recently, Instagram has tested to hide ‘likes’ in some countries, and may soon apply this change globally. The logic behind this is to prevent users from comparing themselves to others, and possibly feel skimpy if their posts do not get as many ‘likes’, as they had expected.
Some people delete their posts if they are not getting enough ‘likes’. The dismissal of ‘like’ counts may stop users from deleting their posts.
According to TechCrunch, Facebook may soon begin eliminating ‘like’ counts to protect users from envy and dissuade them from self-censorship.
A change quite worth it, right!
Influencer marketing is in fashion now!
These days, social media is ruled by influencers, who are getting paid with a huge amount to promote brands.
Do you know, 45% of buyers depend on influencer recommendations!
As the cost of paid ads on social media channels including Facebook, Instagram and YouTube continues to rise, businesses have to find out a way to survive in this competitive digital space. That’s why influencer marketing steps in.
Investing in influencer marketing can be cheaper and better than running paid ad campaigns on social media channels. Influencer marketing could generate up to 11 times of return on investment.
Furthermore, influencers help marketers accomplish their marketing goals with great results. However, involving influencer marketing is not just collaborating with 1-2 influencers, it may rather be about working with the whole network under your niche.
By 2020, the influencer marketing space is expected to hit $10 billion.
Since a very long time, virtual reality (VR) has been connected with Hollywood movies and the gaming world. Most of the marketers don’t even know about this and so, may underestimate the power of virtual reality.
However, virtual reality represents a huge opportunity for tech-savvy marketers. It may help increase engagement, build brand awareness, and also enhance conversion rate.
Have you seen those amazing filters on Snapchat that add bunny ears, makeup or sunglasses on your face within the blink of an eye? It’s quite amusing, right! That’s the implementation of augmented reality for social media. This trend is popular mostly on Snapchat and Instagram. Going forward, virtual reality will not be bound to the photo filters stories.
Even businesses can use virtual reality to offer a better shopping experience to their consumers. By utilizing virtual reality, you can provide your customers with a lifelike experience with the products or services before leading them to purchase.
It may be a powerful weapon in the landscape of digital media and more practical applications of VR/AR in marketing will climb up the ladder, in 2020.
Artificial Intelligence (AI) has become the future of humanization.
This is because it minimizes the workload of humans quite intelligently!
In recent years, major social media channels have executed AI into their algorithms.
The algorithm is responsible mostly for understanding the audience, ranking social posts, determining what content to display, to what type of users, and much more.
So, you should understand how AI works and how you can take more advantage of it.
In the future, it is expected that AI will replace humans at a maximum level.
Social Commerce means eCommerce on social media.
These days, brands are using social media platforms such as Facebook and Instagram to sell their products. Social eCommerce is now becoming a new retail avenue for businesses or brands.
In future, this trend will get stronger as social media platforms are introducing pro-selling features such as shoppable posts which can be beneficial for brands and businesses, that sell their products online. This may become the most important part of the sales strategy.
Facebook is even going to launch its own cryptocurrency, Libra. In 2020, social eCommerce may take off as people prefer buying directly from social media rather than heading directly to other shopping sites.
Know about, Influencer Marketing Tips for Business Owners
As a digital marketer, you may be aware of local SEO.
Likewise, local targeting in social media helps you to target an audience based on a certain location.
Social media platforms like Instagram, provide an option to search for location-specific posts.
You can attract the local audience by geo-tagging your stories and posts. If you add a location to any of your social media posts or stories, it will automatically get displayed to the audience of that particular location. Geo-targeting also worked great for promoted posts or tweets.
Have you seen that “boost post” option on Facebook?
You can boost any of your posts in targeted locations and Facebook will showcase your post to the audience of those locations. In this way, you can also promote local events and branch-specific deals on social media.
Apart from this, there are many advantages of location-based posts on social media. You just need to understand how to leverage them.
Know about, 5 Interesting Facts You Should Know About Social Media D2C Marketing.
Social media communities are like social groups created by the brand to connect with their customers.
Facebook groups are a great example of social media communities. These communities help brands to bring all of the suspect and prospect customers together and engage with them in a meaningful way. In such groups, members can ask questions, discuss topics or share their experiences.
Businesses or brands use social media communities to understand their customers’ thoughts, seek feedback and introduce new products or services. In 2020, this will become more voguish than ever.
Social media is a dynamic space that is always changing, and is set to come up with more trends in 2020 as well.
To stay ahead in the social media game, you need to move ahead with these changes, experiment them, learn about them quickly for faster adoption, and great benefits!
So, be ready for these upcoming trends!
Need some help? Connect with our social media experts! The social media team at Tarika Technologies livens up the social media presence of brands and businesses and get them the recognition they need to grow.
30+ years of leadership experience
Joe leads the company’s strategy development and team building processes to formulate and enact the mission and goals. His strategic decisions involve the commitment of various resources for the fulfilment of goals and purposes of the organization, with a positive impact on its various aspects of growth.
With over 30 years of leadership experience, Joe has lead transformation projects, new business ventures, and execution of change management strategies.
In his previous role in C/C Financial Corp, a start-up financial technology business, Joe served as President & CEO. The start-up was scaled up and acquired by a large publicly traded company.
Joe started PeakFormance Leadership Consulting, a leadership and strategy advisory firm that specializes in helping busy executives develop high-performing team and organizations. His experience and proven strategies have helped him lead organization development projects with Fortune 500 companies as well as small to medium size start-ups.
With a strong passion for leadership, Joe has demonstrated the ability to develop cohesive teams, aligned and collaborative teams that achieve extraordinary results. Joe’s passion for leadership and team-building and vast experience enable him to connect with executive leaders and partner with them to improve performance.
Joe holds a bachelor’s degree in Business Administration from Minnesota State University, and an MBA in Organization Leadership from Walden University. He enjoys spending time traveling, golfing and training for Ironman triathlon competitions.
20+ years of professional experience
William Yaw Ansah, Chairman, and CEO, Origin8 Limited in Ghana is an accomplished executive with experience spanning multiple sectors – Publishing, International NGOs, Education, Consultancy, and more.
Most recently, William was appointed as Course Manual Author Monitor for Chartered Institute of Marketing, Ghana. He was also appointed as a Member of the Management Committee, School of Arts, University of Ghana. He is also a Member of the Institute of Directors Ghana, an Accredited Member of the Institute of Public Relations, and a member of the Chartered Institute of Marketers, U.K
Over the years, he has been a mentor and advisor to a number of new ventures in Ghana and has trained several organizations such as SSNIT, Ghana Revenue Authority, Ghana Water Company Limited, National Entrepreneurship and Innovation Programme among others.
William has authored a number of books such as Simple English for Senior High Schools in Ghana, Simple English books for Primary Schools in Ghana, and Simple English books for kindergarten, among others.
William received his Master’s degree in Global Marketing from the University of Liverpool, the U.K, and a Bachelor’s degree in Liberal Arts from the University of Ghana, Ghana. He started his career in Ghana as an Instructor, Consultant, and later management member of Afram Publications, Sahabia Publications, Comland Ghana, Origin8 Limited to mention a few.
20+ years of professional experience
Sachin has over twenty years of experience managing innovation and development of solutions and optimizing complex business processes; Business & Technology Architecture and Integrations. His proficient leadership and exceptional communication skills, technical expertise, combined with industry experience have delivered extraordinary results for his firm and clients.
Sachin instituted Tarika Technologies to support businesses by implementing a strong process-oriented system and the virtual CIO model, managing a team of offshore and onsite professionals. He performs complete business and technology assessment, advises on Enterprise Architecture and provides solutions for mid to large companies, globally. Under his leadership, Tarika Technologies has acquired several key accounts, providing Enterprise Solutions, Infrastructure Solutions (PaaS, IaaS, SaaS), Software & Web Solutions and Mobile Applications.
In addition, Tarika Technologies provides technology and communications infrastructure set up and has successfully launched several products in the ERP, Communication, Entertainment & Media domains. Today, Tarika stands as a global company with presence in America, Asia, and Africa.
Sachin is the CIO to a leading firm in Bethesda, Maryland USA that provides acquisition support services; and technical advisor to the Crisis Center Hotline located in the state of Maryland in the United States. During his career, he also served as Director of Information Technology at a prestigious infrastructure management firm in the DC area providing IT consulting, infrastructure design and enterprise solutions for small to large corporations all around the mid-Atlantic region, as well as governmental organizations. His innovation in business process has led to a patent with the United States Patent and Trademark Offices for one of his clients.
Sachin’s keen interest in International business has formed key alliances and relationships worldwide apart from just Technology. In recent times, he has partnered with Origin8 Limited, a leading PR & Advertisement firm located in Ghana, extending all the products and services offered by Tarika to the African region. As an integral part of this partnership, Origin8 will be heading the sales and marketing of EBIMS AirWatch in the West African market; a cloud-based ERP solution by Tarika, supporting the needs in the Media industry providing real time strategic planning, monitoring, management of operations, automation of collections and complete digitization of payments through integrations to local payment gateways. He is also the Chief Technology Advisor for Origin8 Limited, driving advanced digital solutions for clients in Ghana; and introducing customized ERP for businesses across West Africa.
His keen interest in international business has formed key alliances and relationships worldwide in areas aside technology. Other areas of his expertise include managing and streamlining business processes, vertically independent Enterprise Architecture, Infrastructure Management, IaaS, PaaS, SaaS, high-level network and systems architecture, design and development capabilities of secure distributed applications for both private as well as governmental organizations.
Sachin holds a Master of Science in Information Architecture with highest honors; a Bachelor’s degree in Electrical Engineering and Associates in Computer Engineering Technology from Capitol Technology University in Maryland, USA. In his leisure, Mr. Agrawal enjoys playing musical instruments and practices Haidong Gumdo, the Korean swordsmanship, as a senior martial arts practitioner. His personal blog can be found at www.sachinagrawal.com.
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