Strategic Ways To Improve Your Digital Marketing Efforts
Reading Time: 6minutes
Over the last few years, a dramatic shift has been observed in the consumers’ attitudes, beliefs, and buying habits. The widespread adoption of the internet has completely changed the way we shop, eat, work, and live.
In simple terms, we now live in a truly digital era!
In this digital age, online marketing or digital marketing is one of the most effective ways to establish your brand presence and boost your business’s growth. Digital marketing is a unique marketing technique that helps you to promote your offerings and expand your customer base. Hiring professional digital marketing experts can help you shine your business online.
Digital marketing is the key to accelerating your business sales in this tech-savvy world!
Sadly, establishing an impactful brand presence in the online marketplace is a daunting task and doesn’t even happen overnight.
Well, let’s face it! Scaling a business in this modern digital world is quite difficult and requires considerable effort, dedication, and patience.
Today, many businesses are struggling to establish a strong brand presence!
Wondering why?
Well, the practice of digital marketing has evolved in the past few years. From the age of spammy backlinks to keyword stuffing, digital marketing has now become a sophisticated online marketing technique that focuses on personalization.
It’s no secret that digital marketing practice has now become more complicated than ever. Although, a goal-oriented digital strategy framework is required to reap desired outcomes from your digital marketing activities. Without a solid digital marketing strategy, you will get left behind.
With the combination of analytical thinking, creativity, insights, and management, you can craft a solid digital strategy framework to level up your digital marketing game.
Basically, it is a simple blueprint designed to accomplish business goals and objectives. A digital strategy framework outlines the entire online marketing process along with the digital marketing activities, performance measuring metrics, and key touchpoints. The aim of creating a customized digital strategy framework is to streamline the complete digital marketing process.
There are so many digital strategy frameworks out there. RACE is one of the reliable digital strategy frameworks that can help you grow your business online. It is a well-structured framework that can be applied to any business (B2B, B2C, small business, start-up, and large organization).
RACE is reminiscent that stands for:
Reach – involves increasing brand awareness, driving traffic to your websites, and improving the visibility of your brand.
Act – Involves inspiring the audience to make a certain action on the website and other digital channels.
Convert – Involves turning your website visitors into paying customers.
Engage – Involves strengthening relationships to increase retention rate.
Following the RACE framework can help you streamline your digital marketing process and boost your business growth. Some other digital strategy frameworks that you can consider are Flywheel Model, Marketing Funnel, and more.
Regardless of building a sales funnel and following a digital strategy framework, you must know a few proven ways to improve your digital marketing game.
Let’s dive into some strategic ways that can help you connect with your prospective customers, drive more leads, and reach growth milestones:
Research the competition
Apparently, this is not something that was recently found or discovered. In fact, it is the most important aspect of digital marketing that you shouldn’t miss. Competitive research can help you understand why your prospects choose your competitors over your business. Basically, this casts light on your competitors to help you identify marketing gaps and revamp your digital marketing strategy to acquire more customers. Always remember that if something is working for your competitors, then it can work for you as well. So, give it a try!
Prioritise SML
Wondering what SML is?
It’s pretty simple and you know it! SML stands for Social media, Mobile & Local. There are the three most important that require your focus.
Social Media – More than half of the world’s population is using social media. If done strategically social media marketing can help you reach, connect and engage with your targeted audience. Social media marketing is one of the most effective ways to propel your business to new heights.
Mobile – Do you know that 6.4 billion people around the world use the internet on their mobile devices? Thus, it’s imperative to optimize your website along with your online marketing activities for mobile. It helps you keep your business ahead of your competitors and grow your customer base.
Local – According to a recent survey report, a majority of businesses depend on local audiences for generating revenue. Sadly, many businesses take inspiration from national and international organizations for creating a digital marketing strategy and fail to get desired results. In order to reap good results, you need to focus on local SEO and other online marketing techniques.
Rely on automation
Digital marketing is a small word but a mammoth task! If you want to improve your digital marketing game, then you need to work smartly. Digital marketing comprises several activities. Thanks to automation tools that can help you streamline your digital marketing process. Marketing automation helps businesses of all sizes. In fact, you can analyze customer behaviour and their buying journey through automation.
Automation can eliminate repetitive tasks from your to-do list and help you take your business to another level. Apart from this, automation helps you to maintain consistency in your digital marketing efforts. After all, consistency matters the most in digital marketing. If you haven’t incorporated automation into your digital marketing strategy, then it’s high time to focus on it. Marketing automation is great for customer acquisition and nurturing leads.
In the Nutshell!
Doubtlessly, digital marketing is becoming more complicated and competitive day by day. Simply, there is no certain formula to surpassing your competitors and acquiring desired results from digital marketing.
However, following the right digital marketing techniques and keeping up with the industry changes can help you gain a competitive edge in the digital marketing landscape. Apart from this, you need to focus on improving your digital marketing strategy timely. It helps you reap good results for your business.
Joe leads the company’s strategy development and team building processes to formulate and enact the mission and goals. His strategic decisions involve the commitment of various resources for the fulfilment of goals and purposes of the organization, with a positive impact on its various aspects of growth.
With over 30 years of leadership experience, Joe has lead transformation projects, new business ventures, and execution of change management strategies.
In his previous role in C/C Financial Corp, a start-up financial technology business, Joe served as President & CEO. The start-up was scaled up and acquired by a large publicly traded company.
Joe started PeakFormance Leadership Consulting, a leadership and strategy advisory firm that specializes in helping busy executives develop high-performing team and organizations. His experience and proven strategies have helped him lead organization development projects with Fortune 500 companies as well as small to medium size start-ups.
With a strong passion for leadership, Joe has demonstrated the ability to develop cohesive teams, aligned and collaborative teams that achieve extraordinary results. Joe’s passion for leadership and team-building and vast experience enable him to connect with executive leaders and partner with them to improve performance.
Joe holds a bachelor’s degree in Business Administration from Minnesota State University, and an MBA in Organization Leadership from Walden University. He enjoys spending time traveling, golfing and training for Ironman triathlon competitions.
WILLIAM ANSAH
Head of Africa Operations, Tarika Group
20+ years of professional experience
William Yaw Ansah, Chairman, and CEO, Origin8 Limited in Ghana is an accomplished executive with experience spanning multiple sectors – Publishing, International NGOs, Education, Consultancy, and more.
Most recently, William was appointed as Course Manual Author Monitor for Chartered Institute of Marketing, Ghana. He was also appointed as a Member of the Management Committee, School of Arts, University of Ghana. He is also a Member of the Institute of Directors Ghana, an Accredited Member of the Institute of Public Relations, and a member of the Chartered Institute of Marketers, U.K
Over the years, he has been a mentor and advisor to a number of new ventures in Ghana and has trained several organizations such as SSNIT, Ghana Revenue Authority, Ghana Water Company Limited, National Entrepreneurship and Innovation Programme among others.
William has authored a number of books such as Simple English for Senior High Schools in Ghana, Simple English books for Primary Schools in Ghana, and Simple English books for kindergarten, among others.
William received his Master’s degree in Global Marketing from the University of Liverpool, the U.K, and a Bachelor’s degree in Liberal Arts from the University of Ghana, Ghana. He started his career in Ghana as an Instructor, Consultant, and later management member of Afram Publications, Sahabia Publications, Comland Ghana, Origin8 Limited to mention a few.
SACHIN AGRAWAL
Founder & CEO, Tarika Group
20+ years of professional experience
Sachin has over twenty years of experience managing innovation and development of solutions and optimizing complex business processes; Business & Technology Architecture and Integrations. His proficient leadership and exceptional communication skills, technical expertise, combined with industry experience have delivered extraordinary results for his firm and clients.
Sachin instituted Tarika Technologies to support businesses by implementing a strong process-oriented system and the virtual CIO model, managing a team of offshore and onsite professionals. He performs complete business and technology assessment, advises on Enterprise Architecture and provides solutions for mid to large companies, globally. Under his leadership, Tarika Technologies has acquired several key accounts, providing Enterprise Solutions, Infrastructure Solutions (PaaS, IaaS, SaaS), Software & Web Solutions and Mobile Applications.
In addition, Tarika Technologies provides technology and communications infrastructure set up and has successfully launched several products in the ERP, Communication, Entertainment & Media domains. Today, Tarika stands as a global company with presence in America, Asia, and Africa.
Sachin is the CIO to a leading firm in Bethesda, Maryland USA that provides acquisition support services; and technical advisor to the Crisis Center Hotline located in the state of Maryland in the United States. During his career, he also served as Director of Information Technology at a prestigious infrastructure management firm in the DC area providing IT consulting, infrastructure design and enterprise solutions for small to large corporations all around the mid-Atlantic region, as well as governmental organizations. His innovation in business process has led to a patent with the United States Patent and Trademark Offices for one of his clients.
Sachin’s keen interest in International business has formed key alliances and relationships worldwide apart from just Technology. In recent times, he has partnered with Origin8 Limited, a leading PR & Advertisement firm located in Ghana, extending all the products and services offered by Tarika to the African region. As an integral part of this partnership, Origin8 will be heading the sales and marketing of EBIMS AirWatch in the West African market; a cloud-based ERP solution by Tarika, supporting the needs in the Media industry providing real time strategic planning, monitoring, management of operations, automation of collections and complete digitization of payments through integrations to local payment gateways. He is also the Chief Technology Advisor for Origin8 Limited, driving advanced digital solutions for clients in Ghana; and introducing customized ERP for businesses across West Africa.
His keen interest in international business has formed key alliances and relationships worldwide in areas aside technology. Other areas of his expertise include managing and streamlining business processes, vertically independent Enterprise Architecture, Infrastructure Management, IaaS, PaaS, SaaS, high-level network and systems architecture, design and development capabilities of secure distributed applications for both private as well as governmental organizations.
Sachin holds a Master of Science in Information Architecture with highest honors; a Bachelor’s degree in Electrical Engineering and Associates in Computer Engineering Technology from Capitol Technology University in Maryland, USA. In his leisure, Mr. Agrawal enjoys playing musical instruments and practices Haidong Gumdo, the Korean swordsmanship, as a senior martial arts practitioner. His personal blog can be found at www.sachinagrawal.com.
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