Jun 09, 2021 Category:
CREATIVITY & DESIGN
Attention! Attention!
Well, this may be the most difficult thing, one may ask for. Yes, Attention – that comes with patience and is lacking in every individual today, especially the consumers of today. But the consumers aren’t to be blamed for this, it’s the number of product options that they’re flooded with. They don’t need to stick to one and compromise as they know they can switch to the better ones.
Now, let’s step into the customer’s shoes.
You want to buy a pair of boxers, and the brand that you had been buying from, does not have a peculiar shade or print you want. Will you stick to that brand? No, you would look for another. There is no point compromising, especially when you have so many options around.
It is also about understanding the product. Let’s consider the most important product that had been in severe demand in past one year, due to the pandemic – yes, that’s an oxygen concentrator.
Unless you know about a particular product in terms of its features, unique selling price (USP) and all that allows you to be sure about the deal, you cannot really take the decision of buying it. And therefore, it becomes the brand’s responsibility to present that product in a way that it is well understood by the potential customers.
Imagine you’re scrolling up and down through your wall on Facebook. You just come across some carousals displaying a product that you get really interested in. You click on the CTA hoping to get quick information about the product, and all you find is the pool of texts and ordinary images, you don’t wish to drown in. What will you do? Certainly, leave the site, to search for another where the easily conceivable information is provided.
Any unpleasant experience is avoided by everyone, and so even you won’t ever would wish to be back on the same website again, despite the fact that you were interested in that product initially. So, who’s at fault? It’s the way you presented your product – just in texts and images.
In today’s world, where even a child gets habitual of the screen in motion, and shows least interest in reading books, it is hard to convince the customer too, mere with texts and images. They tend to leave all that looks boring and exhaustive to them. Of course, they would have stayed, had there been some videos about the features of the product along with some real life experiences around it.
That’s where explainer videos play the meatiest of roles for any business by driving conversions right from the product website itself.
They allow the visitors to take away what they had come for – information.
Without being informed, no one can reach to any conclusion or take any decision, especially when it is about spending money for buying something. Though, some brands could use the same medium quite effectively, yet at a point of time they fail to convince the customer, as even they may leave the gaps.
Explainer videos not only fill these gaps but also allow the customers to get their doubts clarified, so that they conclude the incident with the most sought after decision – the decision to buy!
Whenever you buy anything, what do you look for? You look for the reason why should you buy the product. Unless you know the product, you won’t be able to convince even to yourself about why should you buy it.
Explainer videos are the crisp and easy to understand videos, that describe the product in a far better way. They allow people to take a clear view of the product and, and hence the buying decision without single sniff!
Sometimes when those honeycombs of texts are not able to explain the product to the visitor, the explainer videos do. Without having to invest much of their time in going through the crowd of texts, they make the visitors understand about all the benefits that they would be enjoying while using the product. Once the visitor is convinced enough, the conversion happens.
The ease with which these videos draw the people’s attention, defines their worth in any business website. Explainer videos serve as the perfect answer to the short attention spans of the customer of today. The shorter the videos, the quicker is the attention span, as people like them more. They share them further.
Do you know, any video that is as short as 15 seconds is shared 37% more by the people?
In fact, there is a newer source now, according to which, 77% of the audience watches explainer videos spanning up to 2 whole minutes. While a text-based blog post is followed till the end by just 20% of the readers.
The belief of marketers that the patience levels of consumers are depleting rapidly is a genuine concern but not for those who have incorporated explainer videos in their marketing strategies.
So, if you haven’t included them in your marketing strategy yet, you may be missing a lot that could have been leveraged otherwise.
Well, the most common cause behind the reluctance of marketers in incorporating explainer videos in their strategies has been the thought of they are that worth the investment.
They’d always think “Explainer videos, are they worth the money and effort invested?
The answer to this question lies behind the real life case studies of several brands that could really make a mark, simply by adding explainer videos to their marketing strategies, such as Dropbox. They initially started with Google AdWords, but as soon as they included explainer videos in their marketing efforts, they achieved 10% increase in their conversion rate, which amounted to whopping 100 million customers, getting $48 million added to their return on investment.
It is interesting to note that videos are the most sought after content that helps the marketers draw maximum attention of the audience. But how and where is it to be implemented, so that you get the maximum benefit, is what one needs to know.
Homepage is Where the Heart of the Audience Is!
In any website, the best place where the explainer videos can have a larger impact on the audience, is the homepage itself. As mentioned in another source, it was found that 83% businesses got their conversion rates improved just with the explainer videos on their respective website homepages. Another right placement of these videos on a website is, on the landing page.
Google Loves Videos & So Does the Audience!
In digital marketing, ranking is what matters the most.
Do you know, there are 50 times chances of explainer videos to rank on page 1 of the Google search results?
But that doesn’t mean any video would rank on search engine result pages. The video needs to be captivating enough, just like how explainer videos are supposed to be. Create enticing videos about your brand’s products and services if you want them to rank higher and be in the audience’s eyes.
The video content should be such that the audience asks for more.
Know About Top 7 Animated Explainer Video Marketing Tips.
Despite all that, it is however, shocking to know that even today, 12% businesses do not market with explainer videos. And the reason is again surprising, though a legitimate one – are they worth it?
Of course, it is a genuine reason as explainer videos don’t come easy, and rather require time, effort and moolah. It is natural for anyone to ponder about the alternative ways that could be cheaper, especially when they are not sure about the results or ROI. If that is the case with you, Let’s talk!
As an expert digital marketing agency in the US, we have skilled ourselves in creating exceptional explainer videos that drive attention, engagement and finally, the conversion.
To know more about how we help the brands get instant recognition with innovative and engaging explainer videos, click here!
30+ years of leadership experience
Joe leads the company’s strategy development and team building processes to formulate and enact the mission and goals. His strategic decisions involve the commitment of various resources for the fulfilment of goals and purposes of the organization, with a positive impact on its various aspects of growth.
With over 30 years of leadership experience, Joe has lead transformation projects, new business ventures, and execution of change management strategies.
In his previous role in C/C Financial Corp, a start-up financial technology business, Joe served as President & CEO. The start-up was scaled up and acquired by a large publicly traded company.
Joe started PeakFormance Leadership Consulting, a leadership and strategy advisory firm that specializes in helping busy executives develop high-performing team and organizations. His experience and proven strategies have helped him lead organization development projects with Fortune 500 companies as well as small to medium size start-ups.
With a strong passion for leadership, Joe has demonstrated the ability to develop cohesive teams, aligned and collaborative teams that achieve extraordinary results. Joe’s passion for leadership and team-building and vast experience enable him to connect with executive leaders and partner with them to improve performance.
Joe holds a bachelor’s degree in Business Administration from Minnesota State University, and an MBA in Organization Leadership from Walden University. He enjoys spending time traveling, golfing and training for Ironman triathlon competitions.
20+ years of professional experience
William Yaw Ansah, Chairman, and CEO, Origin8 Limited in Ghana is an accomplished executive with experience spanning multiple sectors – Publishing, International NGOs, Education, Consultancy, and more.
Most recently, William was appointed as Course Manual Author Monitor for Chartered Institute of Marketing, Ghana. He was also appointed as a Member of the Management Committee, School of Arts, University of Ghana. He is also a Member of the Institute of Directors Ghana, an Accredited Member of the Institute of Public Relations, and a member of the Chartered Institute of Marketers, U.K
Over the years, he has been a mentor and advisor to a number of new ventures in Ghana and has trained several organizations such as SSNIT, Ghana Revenue Authority, Ghana Water Company Limited, National Entrepreneurship and Innovation Programme among others.
William has authored a number of books such as Simple English for Senior High Schools in Ghana, Simple English books for Primary Schools in Ghana, and Simple English books for kindergarten, among others.
William received his Master’s degree in Global Marketing from the University of Liverpool, the U.K, and a Bachelor’s degree in Liberal Arts from the University of Ghana, Ghana. He started his career in Ghana as an Instructor, Consultant, and later management member of Afram Publications, Sahabia Publications, Comland Ghana, Origin8 Limited to mention a few.
20+ years of professional experience
Sachin has over twenty years of experience managing innovation and development of solutions and optimizing complex business processes; Business & Technology Architecture and Integrations. His proficient leadership and exceptional communication skills, technical expertise, combined with industry experience have delivered extraordinary results for his firm and clients.
Sachin instituted Tarika Technologies to support businesses by implementing a strong process-oriented system and the virtual CIO model, managing a team of offshore and onsite professionals. He performs complete business and technology assessment, advises on Enterprise Architecture and provides solutions for mid to large companies, globally. Under his leadership, Tarika Technologies has acquired several key accounts, providing Enterprise Solutions, Infrastructure Solutions (PaaS, IaaS, SaaS), Software & Web Solutions and Mobile Applications.
In addition, Tarika Technologies provides technology and communications infrastructure set up and has successfully launched several products in the ERP, Communication, Entertainment & Media domains. Today, Tarika stands as a global company with presence in America, Asia, and Africa.
Sachin is the CIO to a leading firm in Bethesda, Maryland USA that provides acquisition support services; and technical advisor to the Crisis Center Hotline located in the state of Maryland in the United States. During his career, he also served as Director of Information Technology at a prestigious infrastructure management firm in the DC area providing IT consulting, infrastructure design and enterprise solutions for small to large corporations all around the mid-Atlantic region, as well as governmental organizations. His innovation in business process has led to a patent with the United States Patent and Trademark Offices for one of his clients.
Sachin’s keen interest in International business has formed key alliances and relationships worldwide apart from just Technology. In recent times, he has partnered with Origin8 Limited, a leading PR & Advertisement firm located in Ghana, extending all the products and services offered by Tarika to the African region. As an integral part of this partnership, Origin8 will be heading the sales and marketing of EBIMS AirWatch in the West African market; a cloud-based ERP solution by Tarika, supporting the needs in the Media industry providing real time strategic planning, monitoring, management of operations, automation of collections and complete digitization of payments through integrations to local payment gateways. He is also the Chief Technology Advisor for Origin8 Limited, driving advanced digital solutions for clients in Ghana; and introducing customized ERP for businesses across West Africa.
His keen interest in international business has formed key alliances and relationships worldwide in areas aside technology. Other areas of his expertise include managing and streamlining business processes, vertically independent Enterprise Architecture, Infrastructure Management, IaaS, PaaS, SaaS, high-level network and systems architecture, design and development capabilities of secure distributed applications for both private as well as governmental organizations.
Sachin holds a Master of Science in Information Architecture with highest honors; a Bachelor’s degree in Electrical Engineering and Associates in Computer Engineering Technology from Capitol Technology University in Maryland, USA. In his leisure, Mr. Agrawal enjoys playing musical instruments and practices Haidong Gumdo, the Korean swordsmanship, as a senior martial arts practitioner. His personal blog can be found at www.sachinagrawal.com.
Thank you for downloading our brochure
To access our brochure, simple click here
You will also receive a copy in your inbox