So, you’re going to have your own website, that’s awesome!
A website represents your business and ensures your online presence allows you to market your service offerings on digital platform. Also does it add credibility to your business. According to a research, six out of 10 customers expect the brands to own websites and look for them online. Searching for anything on Google has become a part of our reflexes, as the moment we come to know of anything, we grab our phones the very next moment to learn about them online.
Even if you don’t own a website and have started thinking of having one, pat your back and go ahead!
But just having a website is not all. If you are looking to build a website, make sure it complies with the ongoing trends and modern website designs, so that you catch more attention. Of course, that’s the designer’s part, yet you need to awaken the trendy you by updating yourself about the ‘what’s hot’ and ‘what’s not’ in the scene!
The digital scenario keeps changing rapidly and that requires you to keep yourself in pace with them. New trends keep popping up time to time; some are short-lived, while some stay. Minimalism is one such trend that’s here to stay.
Gone are the days when entire garden represented the Spring season’s floral bloom. Today even a tiny bud that is about to blossom can represent spring and develop in you the same amount of emotions. Yes, minimalism is in the digital designers’ palettes and is dominating the website design.
A minimalist design is about ‘simplifying’ by removing the elements that are not required. But that does not minimize the impact. In fact, that rather does more.
Better website responsiveness The lesser the design elements, the lesser it takes the websites to become responsive.
Quick load time The minimalist website takes much lesser time to load, owing to the fact that they have fewer elements.
Reduced elements of distraction A minimalist design not only reduces the elements of distraction, but also places the idea in BOLD.
More intuitive navigation comes with minimalism A minimalist design takes the user by flow from one web page to another, without even making them realize.
Minimalism though may not require you to design much owing to the minimum elements required, yet implementing the same may be a challenge. There are various tips which you can implement minimalism with.
# Negative Space Turns It All Positive!
The designer’s term refers to the white space between elements in a picture. White color is the balancing factor in a composition that makes you stay there a little longer. It not only gets more concentration but also improves user experience.
# Bright Colors Complement the Composition
Bright colors and Minimalism may not sound to be the components of the same plate, yet can be integrated together, in a tricky way though. Such colors certainly catch the gaze but overdoing them may bug the viewer. So bright colors blended with soothing tones may wave the magic wand on entire composition.
# Specialized Fonts for Special Compositions
Fonts can make or break the entire composition!
A great font in harmony with the minimalist design can do wonders for the composition. The fonts created especially for the purpose are Gidole Open Source Modern DIN, Relica Trio, Less Sans Minimal Typeface, Bw Glenn Sans Font Family, Latina Essential Font, Bergen Text, Virtuous Slab Font, Enrique Sans Serif Font Family, Giraffey Free Font, Chromoxome Pro Typeface, Follana Font, Bold Sans are some of the most promising fonts available on the Internet.
These fonts do not just make you read through the design text, but also help you conceive the message with an impact. Many websites have used these fonts in their homepage beautifully enough to capture instant attention. You can play with the size of these fonts to strengthen the impact.
# Text Blocks, the Building Blocks of a Great Website Layout
Realizing the fact that the text content presented in blocks helps the content get perceived better and effortlessly, text blocks are considered to be included in the design. Apart from this, they lighten up the burden of holding text for the entire web page.
Text boxes organize the textual content and make them presentable unlike the scattered content.
# To Not Go Over-Board with Excess of Removing Access
Minimalism in website design involves minimizing all that can be. But sometimes designers overdo it by removing even the navigational access to the website, leading to navigational issues and finally the abandonment of the website despite all the creative efforts. So, designers need to be mindful about implementing minimalism leaving at least the Menu.
The best way to minimize the elements on a Home Page is embedding the extra buttons into major ones like – Menu, the logo itself, and the design elements that are highlighted just to indicate they are clickable.
# Images that form the Image of the Website
The images in a website should be able to send a vibe to the users such that they connect with the website instantly. The magic created by high definition (HD) images plays a lead role in this. However, they should not be placed just for the beauty sake, and should rather be related to what the website is all about.
# Small Details that do Big
Minimalism refers to all those petite details that grab immediate attention of the visitor. They may or may not be functional, yet lay bigger impact. These can be anything, showing up as anything like confetti, geometrical shapes, a bird or even a kite. It takes a while for the user to stop and see where that tiny Kingfisher is poking its beak in!
# Cursor & Mouseover that Win the Game
You can expect anything in a minimalist design as every element is used or presented in an unexpected way, even with cursors and mouseovers that mostly are overseen. The cursor or mouseover effect enhance the user’s interest in the website manifold as even the movement of the mouse becomes too amusing for the them to leave.
The cursor should be designed such that it complements with rest of the website. However, some of the creative souls do just opposite and that makes this feature an absolutely a unique one for the user to experience.
Minimalism is great, but should not be traded with the theme of the website and of course, the message to be conveyed. It should engage the audience in harmony along with serving purpose of the website.
Willing to go minimal with your website style? We are here to minimize your worries with our minimalistic designs that we will create for you!
Joe leads the company’s strategy development and team building processes to formulate and enact the mission and goals. His strategic decisions involve the commitment of various resources for the fulfilment of goals and purposes of the organization, with a positive impact on its various aspects of growth.
With over 30 years of leadership experience, Joe has lead transformation projects, new business ventures, and execution of change management strategies.
In his previous role in C/C Financial Corp, a start-up financial technology business, Joe served as President & CEO. The start-up was scaled up and acquired by a large publicly traded company.
Joe started PeakFormance Leadership Consulting, a leadership and strategy advisory firm that specializes in helping busy executives develop high-performing team and organizations. His experience and proven strategies have helped him lead organization development projects with Fortune 500 companies as well as small to medium size start-ups.
With a strong passion for leadership, Joe has demonstrated the ability to develop cohesive teams, aligned and collaborative teams that achieve extraordinary results. Joe’s passion for leadership and team-building and vast experience enable him to connect with executive leaders and partner with them to improve performance.
Joe holds a bachelor’s degree in Business Administration from Minnesota State University, and an MBA in Organization Leadership from Walden University. He enjoys spending time traveling, golfing and training for Ironman triathlon competitions.
WILLIAM ANSAH
Head of Africa Operations, Tarika Group
20+ years of professional experience
William Yaw Ansah, Chairman, and CEO, Origin8 Limited in Ghana is an accomplished executive with experience spanning multiple sectors – Publishing, International NGOs, Education, Consultancy, and more.
Most recently, William was appointed as Course Manual Author Monitor for Chartered Institute of Marketing, Ghana. He was also appointed as a Member of the Management Committee, School of Arts, University of Ghana. He is also a Member of the Institute of Directors Ghana, an Accredited Member of the Institute of Public Relations, and a member of the Chartered Institute of Marketers, U.K
Over the years, he has been a mentor and advisor to a number of new ventures in Ghana and has trained several organizations such as SSNIT, Ghana Revenue Authority, Ghana Water Company Limited, National Entrepreneurship and Innovation Programme among others.
William has authored a number of books such as Simple English for Senior High Schools in Ghana, Simple English books for Primary Schools in Ghana, and Simple English books for kindergarten, among others.
William received his Master’s degree in Global Marketing from the University of Liverpool, the U.K, and a Bachelor’s degree in Liberal Arts from the University of Ghana, Ghana. He started his career in Ghana as an Instructor, Consultant, and later management member of Afram Publications, Sahabia Publications, Comland Ghana, Origin8 Limited to mention a few.
SACHIN AGRAWAL
Founder & CEO, Tarika Group
20+ years of professional experience
Sachin has over twenty years of experience managing innovation and development of solutions and optimizing complex business processes; Business & Technology Architecture and Integrations. His proficient leadership and exceptional communication skills, technical expertise, combined with industry experience have delivered extraordinary results for his firm and clients.
Sachin instituted Tarika Technologies to support businesses by implementing a strong process-oriented system and the virtual CIO model, managing a team of offshore and onsite professionals. He performs complete business and technology assessment, advises on Enterprise Architecture and provides solutions for mid to large companies, globally. Under his leadership, Tarika Technologies has acquired several key accounts, providing Enterprise Solutions, Infrastructure Solutions (PaaS, IaaS, SaaS), Software & Web Solutions and Mobile Applications.
In addition, Tarika Technologies provides technology and communications infrastructure set up and has successfully launched several products in the ERP, Communication, Entertainment & Media domains. Today, Tarika stands as a global company with presence in America, Asia, and Africa.
Sachin is the CIO to a leading firm in Bethesda, Maryland USA that provides acquisition support services; and technical advisor to the Crisis Center Hotline located in the state of Maryland in the United States. During his career, he also served as Director of Information Technology at a prestigious infrastructure management firm in the DC area providing IT consulting, infrastructure design and enterprise solutions for small to large corporations all around the mid-Atlantic region, as well as governmental organizations. His innovation in business process has led to a patent with the United States Patent and Trademark Offices for one of his clients.
Sachin’s keen interest in International business has formed key alliances and relationships worldwide apart from just Technology. In recent times, he has partnered with Origin8 Limited, a leading PR & Advertisement firm located in Ghana, extending all the products and services offered by Tarika to the African region. As an integral part of this partnership, Origin8 will be heading the sales and marketing of EBIMS AirWatch in the West African market; a cloud-based ERP solution by Tarika, supporting the needs in the Media industry providing real time strategic planning, monitoring, management of operations, automation of collections and complete digitization of payments through integrations to local payment gateways. He is also the Chief Technology Advisor for Origin8 Limited, driving advanced digital solutions for clients in Ghana; and introducing customized ERP for businesses across West Africa.
His keen interest in international business has formed key alliances and relationships worldwide in areas aside technology. Other areas of his expertise include managing and streamlining business processes, vertically independent Enterprise Architecture, Infrastructure Management, IaaS, PaaS, SaaS, high-level network and systems architecture, design and development capabilities of secure distributed applications for both private as well as governmental organizations.
Sachin holds a Master of Science in Information Architecture with highest honors; a Bachelor’s degree in Electrical Engineering and Associates in Computer Engineering Technology from Capitol Technology University in Maryland, USA. In his leisure, Mr. Agrawal enjoys playing musical instruments and practices Haidong Gumdo, the Korean swordsmanship, as a senior martial arts practitioner. His personal blog can be found at www.sachinagrawal.com.
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