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Home > Social Media Marketing

An Insight into Instagram Marketing for Businesses

Aug 26, 2021 in Social Media Marketing
21 Likes
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In recent years, Instagram has become a great way of marketing for businesses, big or small. With over one billion users, the popular social media platform carries higher probability of conversion. If you are running...

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Omnichannel Marketing – Acquiring Omnipresence in Marketing Landscape

Dec 03, 2020 in Social Media Marketing
25 Likes
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In almost every industry, the brands seem to be battling the cut-throat competition that is getting even fierce. To prevent their ball from getting dropped, they need to juggle through by spreading their arms far...

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LinkedIn Ads – Are they Worth the Investment?

Nov 25, 2020 in Social Media Marketing
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Talk of social media, and all that flashes in the mind is that blue square framed ‘f,’ Larry, the tiny blue bird seemingly fluttering its wings, the iconic camera lens, and even that curly P....

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5 Interesting Facts You Should Know About Social Media D2C Marketing

Oct 09, 2020 in Social Media Marketing
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Browsing through the updates, scrolling up and down, catching the sight of all that’s trending, going through what’s in the minds of everyone, who partied, who is sad, and also finding interesting carousals while exercising...

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Top 5 Burning Social Media Marketing Trends During COVID

Jul 17, 2020 in Social Media Marketing
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The Corona pandemic has jolted the entire world, affecting various industries and sectors. The trends have been changing rapidly in all these sectors. The world of social media is also not untouched, and is witnessing...

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COVID 19 – Innovations Stand in Solidarity with Fighting the Corona Crisis

Apr 21, 2020 in Social Media Marketing
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The entire world is fighting a micro entity, which has affected all aspects of routine life.The sudden prohibition on socializing, to control the spread of Coronavirus, has left everyone with just one option – stay...

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Promises of Artificial Intelligence for Intelligent Social Media Marketing

Feb 27, 2020 in Social Media Marketing
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Remember a scene in the flick Titanic, where while that mammoth structure sank, all the people tried to float on the surface of the water, jostling and flapping their limbs, to stay on the surface...

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Top 10 Social Media Marketing Trends that Help You Ace the Social Media Game in 2020

Nov 28, 2019 in Social Media Marketing
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So here comes a new set of social media trends! Over the decade, the rise of social media has been explosive. It’s evolving at a quick pace. Every year new social media trends are popping up. Undoubtedly,...

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JOE CORONA

Executive Advisor, Tarika Group

30+ years of leadership experience

Joe leads the company’s strategy development and team building processes to formulate and enact the mission and goals. His strategic decisions involve the commitment of various resources for the fulfilment of goals and purposes of the organization, with a positive impact on its various aspects of growth.

With over 30 years of leadership experience, Joe has lead transformation projects, new business ventures, and execution of change management strategies.

In his previous role in C/C Financial Corp, a start-up financial technology business, Joe served as President & CEO. The start-up was scaled up and acquired by a large publicly traded company.

Joe started PeakFormance Leadership Consulting, a leadership and strategy advisory firm that specializes in helping busy executives develop high-performing team and organizations. His experience and proven strategies have helped him lead organization development projects with Fortune 500 companies as well as small to medium size start-ups.

With a strong passion for leadership, Joe has demonstrated the ability to develop cohesive teams, aligned and collaborative teams that achieve extraordinary results. Joe’s passion for leadership and team-building and vast experience enable him to connect with executive leaders and partner with them to improve performance.

Joe holds a bachelor’s degree in Business Administration from Minnesota State University, and an MBA in Organization Leadership from Walden University. He enjoys spending time traveling, golfing and training for Ironman triathlon competitions.

WILLIAM ANSAH

Head of Africa Operations, Tarika Group

20+ years of professional experience

William Yaw Ansah, Chairman, and CEO, Origin8 Limited in Ghana is an accomplished executive with experience spanning multiple sectors – Publishing, International NGOs, Education, Consultancy, and more.

Most recently, William was appointed as Course Manual Author Monitor for Chartered Institute of Marketing, Ghana. He was also appointed as a Member of the Management Committee, School of Arts, University of Ghana. He is also a Member of the Institute of Directors Ghana, an Accredited Member of the Institute of Public Relations, and a member of the Chartered Institute of Marketers, U.K

Over the years, he has been a mentor and advisor to a number of new ventures in Ghana and has trained several organizations such as SSNIT, Ghana Revenue Authority, Ghana Water Company Limited, National Entrepreneurship and Innovation Programme among others.

William has authored a number of books such as Simple English for Senior High Schools in Ghana, Simple English books for Primary Schools in Ghana, and Simple English books for kindergarten, among others.

William received his Master’s degree in Global Marketing from the University of Liverpool, the U.K, and a Bachelor’s degree in Liberal Arts from the University of Ghana, Ghana. He started his career in Ghana as an Instructor, Consultant, and later management member of Afram Publications, Sahabia Publications, Comland Ghana, Origin8 Limited to mention a few.

SACHIN AGRAWAL

Founder & CEO, Tarika Group

20+ years of professional experience

Sachin has over twenty years of experience managing innovation and development of solutions and optimizing complex business processes; Business & Technology Architecture and Integrations. His proficient leadership and exceptional communication skills, technical expertise, combined with industry experience have delivered extraordinary results for his firm and clients.

Sachin instituted Tarika Technologies to support businesses by implementing a strong process-oriented system and the virtual CIO model, managing a team of offshore and onsite professionals. He performs complete business and technology assessment, advises on Enterprise Architecture and provides solutions for mid to large companies, globally. Under his leadership, Tarika Technologies has acquired several key accounts, providing Enterprise Solutions, Infrastructure Solutions (PaaS, IaaS, SaaS), Software & Web Solutions and Mobile Applications.

In addition, Tarika Technologies provides technology and communications infrastructure set up and has successfully launched several products in the ERP, Communication, Entertainment & Media domains. Today, Tarika stands as a global company with presence in America, Asia, and Africa.

Sachin is the CIO to a leading firm in Bethesda, Maryland USA that provides acquisition support services; and technical advisor to the Crisis Center Hotline located in the state of Maryland in the United States. During his career, he also served as Director of Information Technology at a prestigious infrastructure management firm in the DC area providing IT consulting, infrastructure design and enterprise solutions for small to large corporations all around the mid-Atlantic region, as well as governmental organizations. His innovation in business process has led to a patent with the United States Patent and Trademark Offices for one of his clients.

Sachin’s keen interest in International business has formed key alliances and relationships worldwide apart from just Technology. In recent times, he has partnered with Origin8 Limited, a leading PR & Advertisement firm located in Ghana, extending all the products and services offered by Tarika to the African region. As an integral part of this partnership, Origin8 will be heading the sales and marketing of EBIMS AirWatch in the West African market; a cloud-based ERP solution by Tarika, supporting the needs in the Media industry providing real time strategic planning, monitoring, management of operations, automation of collections and complete digitization of payments through integrations to local payment gateways. He is also the Chief Technology Advisor for Origin8 Limited, driving advanced digital solutions for clients in Ghana; and introducing customized ERP for businesses across West Africa.

His keen interest in international business has formed key alliances and relationships worldwide in areas aside technology. Other areas of his expertise include managing and streamlining business processes, vertically independent Enterprise Architecture, Infrastructure Management, IaaS, PaaS, SaaS, high-level network and systems architecture, design and development capabilities of secure distributed applications for both private as well as governmental organizations.

Sachin holds a Master of Science in Information Architecture with highest honors; a Bachelor’s degree in Electrical Engineering and Associates in Computer Engineering Technology from Capitol Technology University in Maryland, USA. In his leisure, Mr. Agrawal enjoys playing musical instruments and practices Haidong Gumdo, the Korean swordsmanship, as a senior martial arts practitioner. His personal blog can be found at www.sachinagrawal.com.