Today, what all is omnipresent is – Technology, in some or the other form. One of its components is Artificial Intelligence (AI) that has become the most important part of every aspect of our lives. Whether it is about searching for something online, or seeking navigation while on road, the role of AI is everywhere. Even staying unaware, we are benefitted by AI, being assisted by it in several ways. Of course, AI has optimized businesses operations and has made them not only more efficient and productive, but also capable enough of making more sales.
AI works on real-time data received as response from chatbots, wherever they are integrated and so makes frees up other manual resources for other critical tasks. The reason behind why has AI these days, been playing a pioneering role in sale also is, it is extremely accurate and operates on the basis of previous data and its patterns. It studies these patterns and accordingly determines the future courses of action and probabilities.
It optimizes the processes and shifts them from their regular base to a more predictive base. It runs through a huge amount of historical data, learns the patterns that develop. To able to learn a particular pattern, it combs through the enormous data again and again – a task that cannot be done just with human intervention.
Such data patterns give a great insight in to how should the further course of action be. For example, you can easily determine, when should you be shooting the emails depending upon when are they opened the maximum during the day. AI studies the patterns and accordingly builds accurate models to be followed.
AI has revolutionized the entire sales industry with applications that help the sales teams pitch-in better.
Let’s dig in deep to find, in what ways is sales benefitting with AI.
The sales teams spend their enormous time on various social media and other platforms, staying on a lookout of their prospective customers. Well, AI provides them with tools that can fetch them all the information which is relevant enough to save their time from getting wasted unnecessarily searching.
Approach to Better Leads
Usually, the sales teams fail to identify the leads and waste their enormous time in running after the ones that are not relevant. With AI, they can understand the behavior of the users through emails, social media platforms and engagement on the websites, their characteristics, and can accordingly pitch-in to the ore relevant audience, for more probability of conversions.
No Data Redundancy
No matter, how smart your system may be, duplication of data does happen. There may be many reasons to it like very little difference in the text size and font. The AI doesn’t let this happen as its programs catch such duplicate data. The sales team is intimated about it and the data is saved from getting duplicated.
Right Time for Right Action
AI lets the sales team to know about the right time for a particular action. Yes, this is extremely important, as it helps in increasing the respond rate. It’s always better to take the action when it is required, or when the chances of receiving the response is high. On the basis of the engagement as recorded in the past, the AI model suggests the right time for the action, to the sales team. Not only this, the AI system can also come up with email response templates that can be used by the sales representatives.
Well Guided Recommendations
Once the prospective customers are reached, it becomes very crucial to engage them, such that they get converted. To engage them well, you need all that is well defined and presented, so that your offerings can be evaluated right. The AI-guided applications such as case studies, comparison charts and more, based on the historical data, are recommended to the sales teams to engage the audience in a better way, that leads to increased success rate.
Right Price Determination
Setting up the pricing in a way that the prospective customer gets converted and even you are not at loss, requires smart analysis and expertise. The AI does that very well as it runs through all the previous data to understand the customer response to a particular price offering, and accordingly suggests the right pricing. So the sales team doesn’t have juggle up various price options to conclude the right one. This frees up the sales people from botheration pertaining to pricing, and therefore, speeds up the sales. The best part with right pricing is, that the time in negotiations is saved by a great deal.
Better Sales Forecasting
It is extremely very important for a brand or company to consider sales forecast, without which it cannot be sure about its further plans. The more accurate the forecast, the better comes out its result. AI takes a real-time view into every deal and allows the sales people to know about the next course of action, and better performance.
Improved Personalization
Personalization is what drives attention, and engages these days. It ensures better experience and this is the reason, 71% of the marketers’ population considers AI to be critical for personalization. About 80% of marketers got chatbots to enhance customer experience, in 2020, according to a source.
AI in sales can solSales AI automation can solve both of these problems. It takes on repetitive tasks and improves business process efficiency. We have 50+ sales AI statistics to prove it.
The AI automation in sales has led to a great impact in the outcomes, as the sales teams are saved from repetitive tasks and are able to spend time more efficiently without wasting any valuable resources. The data received is more accurate, and is used for predictive analysis which allows them to perform better, with increased revenue.
Joe leads the company’s strategy development and team building processes to formulate and enact the mission and goals. His strategic decisions involve the commitment of various resources for the fulfilment of goals and purposes of the organization, with a positive impact on its various aspects of growth.
With over 30 years of leadership experience, Joe has lead transformation projects, new business ventures, and execution of change management strategies.
In his previous role in C/C Financial Corp, a start-up financial technology business, Joe served as President & CEO. The start-up was scaled up and acquired by a large publicly traded company.
Joe started PeakFormance Leadership Consulting, a leadership and strategy advisory firm that specializes in helping busy executives develop high-performing team and organizations. His experience and proven strategies have helped him lead organization development projects with Fortune 500 companies as well as small to medium size start-ups.
With a strong passion for leadership, Joe has demonstrated the ability to develop cohesive teams, aligned and collaborative teams that achieve extraordinary results. Joe’s passion for leadership and team-building and vast experience enable him to connect with executive leaders and partner with them to improve performance.
Joe holds a bachelor’s degree in Business Administration from Minnesota State University, and an MBA in Organization Leadership from Walden University. He enjoys spending time traveling, golfing and training for Ironman triathlon competitions.
WILLIAM ANSAH
Head of Africa Operations, Tarika Group
20+ years of professional experience
William Yaw Ansah, Chairman, and CEO, Origin8 Limited in Ghana is an accomplished executive with experience spanning multiple sectors – Publishing, International NGOs, Education, Consultancy, and more.
Most recently, William was appointed as Course Manual Author Monitor for Chartered Institute of Marketing, Ghana. He was also appointed as a Member of the Management Committee, School of Arts, University of Ghana. He is also a Member of the Institute of Directors Ghana, an Accredited Member of the Institute of Public Relations, and a member of the Chartered Institute of Marketers, U.K
Over the years, he has been a mentor and advisor to a number of new ventures in Ghana and has trained several organizations such as SSNIT, Ghana Revenue Authority, Ghana Water Company Limited, National Entrepreneurship and Innovation Programme among others.
William has authored a number of books such as Simple English for Senior High Schools in Ghana, Simple English books for Primary Schools in Ghana, and Simple English books for kindergarten, among others.
William received his Master’s degree in Global Marketing from the University of Liverpool, the U.K, and a Bachelor’s degree in Liberal Arts from the University of Ghana, Ghana. He started his career in Ghana as an Instructor, Consultant, and later management member of Afram Publications, Sahabia Publications, Comland Ghana, Origin8 Limited to mention a few.
SACHIN AGRAWAL
Founder & CEO, Tarika Group
20+ years of professional experience
Sachin has over twenty years of experience managing innovation and development of solutions and optimizing complex business processes; Business & Technology Architecture and Integrations. His proficient leadership and exceptional communication skills, technical expertise, combined with industry experience have delivered extraordinary results for his firm and clients.
Sachin instituted Tarika Technologies to support businesses by implementing a strong process-oriented system and the virtual CIO model, managing a team of offshore and onsite professionals. He performs complete business and technology assessment, advises on Enterprise Architecture and provides solutions for mid to large companies, globally. Under his leadership, Tarika Technologies has acquired several key accounts, providing Enterprise Solutions, Infrastructure Solutions (PaaS, IaaS, SaaS), Software & Web Solutions and Mobile Applications.
In addition, Tarika Technologies provides technology and communications infrastructure set up and has successfully launched several products in the ERP, Communication, Entertainment & Media domains. Today, Tarika stands as a global company with presence in America, Asia, and Africa.
Sachin is the CIO to a leading firm in Bethesda, Maryland USA that provides acquisition support services; and technical advisor to the Crisis Center Hotline located in the state of Maryland in the United States. During his career, he also served as Director of Information Technology at a prestigious infrastructure management firm in the DC area providing IT consulting, infrastructure design and enterprise solutions for small to large corporations all around the mid-Atlantic region, as well as governmental organizations. His innovation in business process has led to a patent with the United States Patent and Trademark Offices for one of his clients.
Sachin’s keen interest in International business has formed key alliances and relationships worldwide apart from just Technology. In recent times, he has partnered with Origin8 Limited, a leading PR & Advertisement firm located in Ghana, extending all the products and services offered by Tarika to the African region. As an integral part of this partnership, Origin8 will be heading the sales and marketing of EBIMS AirWatch in the West African market; a cloud-based ERP solution by Tarika, supporting the needs in the Media industry providing real time strategic planning, monitoring, management of operations, automation of collections and complete digitization of payments through integrations to local payment gateways. He is also the Chief Technology Advisor for Origin8 Limited, driving advanced digital solutions for clients in Ghana; and introducing customized ERP for businesses across West Africa.
His keen interest in international business has formed key alliances and relationships worldwide in areas aside technology. Other areas of his expertise include managing and streamlining business processes, vertically independent Enterprise Architecture, Infrastructure Management, IaaS, PaaS, SaaS, high-level network and systems architecture, design and development capabilities of secure distributed applications for both private as well as governmental organizations.
Sachin holds a Master of Science in Information Architecture with highest honors; a Bachelor’s degree in Electrical Engineering and Associates in Computer Engineering Technology from Capitol Technology University in Maryland, USA. In his leisure, Mr. Agrawal enjoys playing musical instruments and practices Haidong Gumdo, the Korean swordsmanship, as a senior martial arts practitioner. His personal blog can be found at www.sachinagrawal.com.
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