From the past few years, social media has become an essential part of people’s lives and a crucial way for businesses to reach new audiences.
Many brands have collaborated with top social media influencers across social media channels to increase brand awareness.
The above graphical representation indicates the increasing spend on Influencer Marketing, globally; though, many small businesses are still not sure about influencer marketing.
Want to work with online influencers, but don’t have any idea about them?
Online influencers are the people who have established reputation and credibility in a specific industry. These social media personalities have millions of followers, and can influence masses by the power of their authenticity and reachability. Generally, there are six types of influencers – mega, macro, micro, advocates, referrers and loyalists.
These influencers make regular posts on their preferred social media channels and engage people, which even affects their purchasing decisions. These individuals are not just the marketing tools, but are also the social relationship assets with which brands collaborate, to accomplish their marketing goals.
Do you know, 57% of organizations are now marketing in nexus with these influencers.
Today, influencer marketing is more attainable and measurable than ever before. Influencer marketing involves a marketer or a business owner to connect and work with an influential public figure, to sell their product or at least increase brand awareness about the product. Makeup and clothing industries are the best examples of influencer marketing. Many big brands such as Shein, Body shop, Faceshop, etc. approach influencers having millions of fan base to promote their products and increase sales.
Influencer marketing involves YouTubers, bloggers, and social media celebrities. If done authentically, it delivers good returns on investment.
Influencer marketing may be expensive enough, as compared to other digital marketing techniques, as influencers may charge hefty. A fashion blogger in UK, “Zoella” charges at least $10,000 for a single post.
Undoubtedly, influencer marketing is one of the most promising marketing mediums for businesses, as it helps in increasing brand awareness, thereby driving more traffic to your website. Also, when your content gets shared, it helps you earn several authentic backlinks.
Thus, every business owner or a marketer should include influencer marketing in their social media marketing strategy.
Here are few valuable tips, that may assist you in initiating your first influencer marketing campaign, let’s dive in!
If you want to create a successful influencer marketing strategy, determine your marketing goals first!
Ask yourself one simple question “What results do I want?”
Understanding your objective can have a significant impact on how well does your marketing campaign perform. In case, you aim to increase brand awareness and shake out any of your social media handles, work with influencers within that specific platform only.
Instagram is one of the most popular social media marketing channels for influencer marketing. Do you know, Instagram has more than one billion active users every month.
Source: Finances Online
If you want to expand your Instagram account with an influencer, determine who can be the best suited for you. Better choose one who can be related well with your product-type and brand. Of course, none other than the actress Charlize Theron could grace the adverts of Dior, so impressively, isn’t it!
And once you find one, do not try to involve another influencer on any other platform at the same time. It doesn’t make any sense to target people with different influence marketers on different social media platforms at the same time, as people who start believing in one influencer may feel confused finding another taking their place.
With a defined target audience, it is pretty simple to identify where and how to market your brand.
If you don’t understand the people you want to reach, you won’t be able to create content for your upcoming influencer campaign.
While trying to convince anyone without understanding them, you will simply be beating around the bush, no matter how valid may your points be!
So, it doesn’t matter how good your content is, if you don’t know your audience, your audience will not be able to understand or relate with what you say.
Try to understand what your audience thinks, and engage with them! Ask them common questions about your industry or products and then find an influencer who can be related to your product and collaborate. This may help you reach your target audience and hence, enhance your online visibility.
Influencers are more into giveaways, contests, and events to engage with their audience. For brands, these are the best methods to drive traffic to the website and promote their products.
If you are introducing a new product to the market or offering a seasonal discount, think about the contest and events first. This may help you to increase brand awareness, and enhance sales.
You just need to find out an influencer with a huge fan-following, and ask them to raffle off your product. This certainly will increase engagements with your brand, thereby increasing sale of your product.
This is the final move in your marketing strategy, and the most crucial one, as it helps you understand how well did influential marketing worked for your business, and how to plan the next course of action. Remember, not every good personality on the internet may be appropriate for your business. So, you need to take care of these considerations before collaborating with any influencer. Work with the people, whose profiles match with your industry. They may generate tons of traffic for your business. While identifying whether any influencer is right for you or not, keep your eyes on social shares, engagement rate and product sales. Update or make changes to your campaigns, if required.
Undoubtedly, collaborating with influencers is a great way to increase brand awareness, build loyalty and hopefully drives sales.
If you are not taking advantage of Influencer Marketing for your business, you are missing out a huge opportunity to outshine your competitors in this highly competitive world.
The digital marketing team at Tarika Technologies stays updated about latest digital marketing techniques and trends, and implements them in their strategies.