10 Hacks Recommended by Top Professionals to Boost Your LinkedIn Presence
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Do you know, LinkedIn has known to be the most effective platform for lead generation as well as customer acquisition, as reported by a source. In fact, LinkedIn marketing is 277 times more effective than Facebook marketing, in terms of generating leads.
Yes, LinkedIn is a great medium for professional networking and developing a sound professional image for growing your business. Are you leveraging enough with LinkedIn marketing? If not, then you’re missing a huge deal on various opportunities of building your brand. And even if you are, then you may not be doing it the way you should.
According to another source, LinkedIn is used by 95% of B2B content marketers for organic content marketing, and that makes it the top-rated social media platform.
As the best professional networking medium, LinkedIn is meant not only for brand building, but also for strengthening relationships with clients and establishing partnerships as well. There’s a lot that you can do with LinkedIn to generate leads and boost your brand. It’s about career growth, building professional connections, industry-specific talks and business-associated activities. Whether you are a business owner, an employee or even a customer, LinkedIn is the best digital medium through which you can connect with those who matter to your interests. So it’s important that you add it to your digital marketing strategy.
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Significance of a LinkedIn Marketing Strategy
If you just want to sell your products or services, then LinkedIn isn’t for you. Here, blatantly pushing someone to buy from you, posting spammy content and being hard on selling is usually not taken in a positive sense. Even aggressive marketing is taken negatively on LinkedIn. There has to be sound LinkedIn-specific strategy to be followed, owing to the fact that every platform requires a different approach to fetch you the desired results.
There is an interesting finding of a survey as per which, 80% of total social media leads are brought about by LinkedIn itself. LinkedIn marketing can do wonders for any business, provided the actions are planned for good audience reach and great connections.
So, if you want to make most of Linked marketing, create a LinkedIn business page, as per your business-types and specifications. Provide all the details about your business and optimize the profile with relevant information. Well, it is not just about creating your business profile, you need to know how to operate it smarter as well.
Let’s follow these top LinkedIn marketing hacks, that have already been acknowledged by industry experts and top corporate professionals.
Hack #1: Determine Relevant Customers/Connections to be Targeted
“The targeting on LinkedIn is unparalleled in the realm of digital advertising. Small businesses can zero in on the exact industry, company size and job role that they know typically would buy their product or service. For example, if you are selling customer support software to small businesses in the United States, you can set your advertising campaigns to only be showing to businesses under 100 employees, based in America – and within that grouping, only to executives at those companies with a customer support title.”
– Tim Peters, VP, Revenue Operations, Doxim
Hack #2: Stay in Constant Touch with Customers
“My company helps small businesses generate leads on LinkedIn. Clients tell us what kind of people make high-quality customers for them. We search on LinkedIn for people who fit their criteria, and then introduce them. Then we stay in touch with the people who have expressed interest, again using LinkedIn. We do daily status updates and weekly LinkedIn blog posts to keep the client’s name in front of their network. We also send monthly emails that share information about the kinds of problems our clients can solve for their customers and share the results they have achieved for other customers. We also make offers, such as inviting people to a webinar or offering a whitepaper. The result is a simple, inexpensive, systematic process for doing lead generation, with all the work done through LinkedIn.”
– Judy Schramm, CEO, ProResource Inc.
Hack #3: Create and Add to Your Email Marketing List
“I highly recommend everyone on LinkedIn write a crafted letter, saying thank you for being connected on LinkedIn, and that you invite them to be part of your email marketing list. Do apologize for the lack of personalization in the email. LinkedIn lets you message 50 people at a time this way. I added about 300 people to my email list with this method. Include in your email a direct link for the email signup. It is imperative that you have reciprocity in the message: Tell them what they will receive by signing up for the email list, and offer to look at something of theirs, which is a fairly noncommittal method to garner goodwill.”
– Bradford Hines, Founder of YumDomains and HungryKids.org
Hack #4: Follow the Updates that are Sponsored
“With sponsored updates, businesses pay to push their post onto an individual’s LinkedIn feed. This ‘pay-per-click’ or ‘pay-per-1,000’ impression feature offers demographics similar to other social platforms (location, gender and age), but one key differentiation is the ability to customize based on company name, job title, job function, skills, schools and groups. Users can target interested industries without competing against the noise of irrelevant companies and messages. A sponsored update can be an excellent way to promote thought-leadership content useful primarily to the targeted audience with a strong call to action. People don’t want to see pure advertising anymore and want something useful for free. By promoting a firm’s content (whitepaper, guide, etc.) through a LinkedIn Sponsored Update, a firm can target a niche audience, increase website visitors and, if the content is compelling enough, generate sales leads.”
– Jeremy Durant, Business Principal, Bop Design
Hack #5: Create & Post High-Quality Content On Your Profile
“Good content can be highly targeted and should accomplish two goals. First, it should teach others how to solve a problem or how to do their job better, and it then establishes you as a thought leader in that space. Each aspect naturally leads to more business if you offer them real value. It’s basic psychology, and it gets real results.”
– Michael Riley, Co-Founder, Boxter
Hack #6: Post Directly & Get Spotted by LinkedIn for Great Visibility
“Posting directly on LinkedIn is the most powerful tool available on LinkedIn today. If a post begins to gain some momentum, LinkedIn will put a spotlight behind it in one of their categories, and it can get tens of thousands of readers (or more). This is a great way to improve your visibility while reaching readers in a way that would not have been possible on your own website or blog or even by posting an article link on LinkedIn.”
– Lavie Margolin, Author of ‘The LinkedIn Butterfly Effect’
Hack #7: Join Relevant Groups & Participate Actively
“One tip I always share for small business owners is to join LinkedIn groups that are relevant to their target demographic. Not only is this a great way to ‘listen in’ on what your audience is talking about, there may also be the times for small business owners to interact or offer their advice. More importantly, you can message the members of groups you are in, even if you aren’t connected. LinkedIn InMail adds up quickly, so this is a great way to save money when building relationships with potential clients.”
– Lauren Covello, Senior Account Executive, Garfield Group
Hack #8: Create Your Own LinkedIn Group
“Here’s a secret sauce to find your ideal, ready-to-buy prospects right away on LinkedIn: Create your own LinkedIn group to start with. After you have your LinkedIn group set up, go out and join as many groups (LinkedIn allows you to be in 50 total) where your prospects are hanging out. The next step is to pick one of those new groups you’ve joined and start working the Members page to find prospects. Once you’re inside the group and approved as a member, click on Members, then filter the list of members further by searching for certain job titles or something else to winnow down the list to your ideal prospects, and then invite them to join your group (tip: send personalized invitations). Once these invitees join your LinkedIn group, you have all your proverbial fish in the same barrel – all your best prospects in one place! You can control this LinkedIn group so that no competitors get in, and you can share great, valuable content within the group that your prospects will love. You also get to demonstrate your value and expertise for them while avoiding overt sales pitches or spam. Plus, you also have a built-in email list, a focus group of your core prospects and clients, and so on. This is a great tactic to build your brand and generate leads to boost your small business.”
– Ali Liaquat, Marketing Head, IT-Serve.com
Hack #9: Complete the Summary Section to Connect
“The summary section is the most overlooked. You have 2,000 characters to speak to your target audience, directly and persuasively. Use complete sentences, write in first person, and address their pain points clearly and succinctly. Many people prefer to go to LinkedIn over a website. Most of the time, people want to connect with the person before the product or service, and this is your opportunity to introduce yourself to prospective clients and customers. Also, include your contact information at the end of the summary section. Even though it’s elsewhere on your profile, make it easy for people to reach you.”
– Susan Tabor-Kleiman, Consultant, Speaker & Owner of ‘Your Professional Writer’
Hack #10: Establish Connections First, then Build Relationships
“Understand that LinkedIn is a social network for professionals to connect with other professionals. A business owner can and should connect with prospects, strategic partners, referral partners, and other business owners. And once those connections are made, the business owner can decide how to nurture specific connections to grow the relationship.”
– Charlene Burke, CEO, Search by Burke
The LinkedIn marketing by Tarika Technologies is aimed at building a brand image, and placing your brand to establish connections and build relationships. We allow the customers and prospective ones to understand your brand and its message, by providing complete details about your business. We follow all these hacks that allow us to get your brand on a higher competitive edge.
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